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brand signature

Spanish translation: imagen corporativa

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	brand signature
Spanish translation:	imagen corporativa
Entered by:	csm

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16:54 Jan 6, 2005

English to Spanish translations [PRO]
Advertising / Public Relations

English term or phrase: brand signature

El contexto (publicidad de automóviles):

The Print layout chart has been created as to facilitate the implementation of the white banner and the Brand Signature (Brand Symbol and compliment word) with regards to the various Print formats.

csm

imagen corporativa

Explanation:
Signature – The combination of logotype, logomark, tag line and descriptor to produce a visual representation of the brand

Así aparece en este URL, Fundamenys of Grapghic Communications. Me parece que en castellano no existe un solo nombre que comprenda logo+slogan, pero creo que esto es lo más cercano, aunque es más amplio. Al menos acá en Chile los diseñadores le dicen así.De todas maneras luego se explica en el paréntesis.