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Top of Mind/ Go to the macro

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17:09 Apr 4, 2008
English to Spanish translations [Non-PRO]
Bus/Financial - Business/Commerce (general)
English term or phrase: Top of Mind/ Go to the macro
There was a survey done in the company that was wanting "top of mind" answers - now it's needed in Spanish and I'm having difficulty with that term. The second one is just a question as to the word "Ir" should be used or "Ve a".
Lorena
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Summary of answers provided
5recordación espontánea / ir a lo macro
Gealach
5altura de miras/ ir a lo macro
Krimy
4espontánease_cuesta


Discussion entries: 1





  

Answers


7 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
top of mind/ go to the macro
espontáneas


Explanation:
The second answer depends on the context. "Ve a" is an imperative form, "Ir" is the infinitive form of the verb.

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Note added at 1 hr (2008-04-04 18:55:12 GMT)
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Top of mind

(por encima de la mente). Primera marca que se le viene a la mente a un encuestado de manera espontánea cuando se le pregunta por un nombre en particular de una determinada categoría de productos. Determina el posicionamiento de dicha marca frente a la competencia.


    Reference: http://www.espacioblog.com/diccionariodepublicidad/post/2006...
e_cuesta
Local time: 04:42
Native speaker of: Native in SpanishSpanish
PRO pts in category: 12
Notes to answerer
Asker: The complete sentence is. "Go to macro." My first thought was "Ve al macro". Also the Phrasing for "Top is mind" is just that - now what it means rather the actual phrase.

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5 hrs   confidence: Answerer confidence 5/5
top of mind/ go to the macro
altura de miras/ ir a lo macro


Explanation:
que se haga sin pequeñeces ni detalles, respuestas con altura de miras (una visión elevada).

a lo macro es la visión general y lo micro es a detalles.

Krimy
Local time: 23:42
Specializes in field
Native speaker of: Native in SpanishSpanish
PRO pts in category: 165
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3 days8 hrs   confidence: Answerer confidence 5/5
top of mind/ go to the macro
recordación espontánea / ir a lo macro


Explanation:
la recordación espontánea, o top of mind, es uno de los principales indicadores de fortaleza de una marca


    Reference: http://www.proz.com/kudoz/english_to_spanish/marketing_marke...
Gealach
Local time: 22:42
Works in field
Native speaker of: Native in SpanishSpanish
PRO pts in category: 32
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