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sold or positioned

Spanish translation: vender o posicionar

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	sold or positioned
Spanish translation:	vender o posicionar
Entered by:	Jordi Sanchis

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10:55 Feb 11, 2008

English to Spanish translations [PRO]
Marketing - Computers (general)

English term or phrase: sold or positioned

Hola a tod@s,
No entiendo la contraposición entre "sold" y "positioned" en esta frase:
"It is intended to be sold or positioned either to new XXX implementations or to existing implementations to take advantage of YYY"

Alguna idea?
Gracias

Javier Herrera KudoZ activity Questions: 211 (1 open) (4 without valid answers) (3 closed without grading) Answers: 480
Local time: 20:31

vender o posicionar

Explanation:
Depende del contexto. En marketing, se habla de posicionar un producto en el mercado.

En google sale esta definición: A set and deliberate stance the brand takes in order to differentiate and reach the customer.

Selected response from:

Jordi Sanchis
Spain
Local time: 20:31

Grading comment

Gracias a todos; de todas formas mi duda no era en relación al siginficado de "posicionar" un producto, sino de que me parecía una contradicción contraponer vender a posicionar, como si un producto no se posicionara en el mercado par su posterior venta.
2 KudoZ points were awarded for this answer

Summary of answers provided

4 +1

vendido o colocado / consignado

Rafael Molina Pulgar

4 +1

vender o posicionar

Jordi Sanchis

se proyecta vender o colocar en el mercado (el producto)

Sery

Discussion entries: 1

Answers

1 min confidence:

peer agreement (net): +1

vendido o colocado / consignado

Explanation:
suerte.

Rafael Molina Pulgar
Mexico
Local time: 13:31
Native speaker of:

Spanish
PRO pts in category: 92

7 mins confidence:

peer agreement (net): +1

vender o posicionar

Jordi Sanchis
Spain
Local time: 20:31
Specializes in field
Native speaker of:

Spanish
PRO pts in category: 20

Grading comment

6 hrs confidence:

se proyecta vender o colocar en el mercado (el producto)

Explanation:
dirigido a nuevas aplicaciones o aplicaciones existentes...

Creo que es así. Saludos, Sery

Sery
Local time: 13:31
Works in field
Native speaker of:

Spanish
PRO pts in category: 4

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Changes made by editors

Feb 22, 2008 - Changes made by Jordi Sanchis:
Created KOG entry	KudoZ term => KOG term

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sold or positioned

Spanish translation: vender o posicionar

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sold or positioned

Spanish translation: vender o posicionar

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KudoZ™ translation helpThe KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

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