Spanish translation: communication mix / estrategia de comunicación
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English to Spanish translations [PRO] Social Sciences - International Org/Dev/Coop / Organizaciones de Ayuda Humanitaria
English term or phrase:communication mix
In any case, however, it is necessary to plan all communication activities in accordance with the following series of steps: the definition of the objectives of communication for the target group, the designing of the message, the choice of the medium, the decision as to the communication budget, and the definition of the communication mix.