GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
---|---|---|---|---|---|---|
|
12:50 Jun 6, 2002 |
English to Spanish translations [PRO] Marketing | |||||||
---|---|---|---|---|---|---|---|
|
| ||||||
| Selected response from: Robert INGLEDEW Argentina Local time: 12:26 | ||||||
Grading comment
|
Summary of answers provided | ||||
---|---|---|---|---|
4 +1 | minería de valor - ¿captación de clientes de alto poder adquisitivo? |
| ||
4 +1 | Value mining |
|
minería de valor - ¿captación de clientes de alto poder adquisitivo? Explanation: Como el contexto es marketing, propongo CAPTACIÓN DE CLIENTES DE ALTO PODER ADQUISITIVO. La traducción literal en otro contexto significaría minería (o cateo) de metales preciosos. -------------------------------------------------- Note added at 2002-06-06 13:49:03 (GMT) -------------------------------------------------- La referencia que cito ya no está disponible en la web, pero pareciera referirse a lo mismo. Web Page Matches 1-20 of 291 | Next 20 > www.andersen.com - Andersen Hot Issue - Retail Value Mining ... Value mining Delk goes on to say that her group employs a unique approach called \"value mining\" when working with retail clients. ... http://www.andersen.com/website.nsf/content/IndustriesProduc... t More Results From: www.andersen.com |
| |
Login to enter a peer comment (or grade) |
Value mining Explanation: Al igual que "data-mining", esta expresión no suele traducirse. El contexto probablemente es un ERP (Enterprise Resource Planning) en el que el objetivo es "decubrir" valor dentro de los sistemas, procedimientos y distintos recursos de la empresa para así desbloquearlo y aprovecharlo. El objetivo final de todo ello es reducir actividades sin valor añadido (tareas administrativas repetidas) a favor de los que producen "valor" para el cliente Un ejemplo: "The insights gained from our value mining survey have reinforced PA's wide-ranging experience of value creation and global business transformation. This has enabled PA to develop a diagnostic approach to value mining that can help overcome ‘project fatigue’ and unlock previously hidden value within organisations. We believe that organisations should view their ERP solutions as solid building blocks, where targeted effort and marginal, incremental investments will help them better achieve their business objectives. The key objective of PA's Value Mining diagnostic is to implement solutions that release value through the more effective use of systems, people and processes." |
| |
Login to enter a peer comment (or grade) |
Login or register (free and only takes a few minutes) to participate in this question.
You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.