pull quote (at beginning of mktg text)

Spanish translation: cita introductoria

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	pull quote
Spanish translation:	cita introductoria
Entered by:	Carmen Barrero

21:03 May 19, 2003

English to Spanish translations [PRO]
Marketing / Marketing copy

English term or phrase: pull quote (at beginning of mktg text)

¿Cuál es el término exacto en jerga de medios de comunicación para "pull quote"? Es, obviamente, una cita textual, entrecomillada, pero creo que tiene un nombre especial ya acuñado.
¡Gracias!

Carmen Barrero KudoZ activity Questions: 592 (none open) (17 closed without grading) Answers: 32
Local time: 08:33

Depende...

Explanation:
de la variedad de español a la que estás traduciendo.

En mi país (la Argentina) se dice "frases gancho".

Saludos, Au

Selected response from:

Aurora Humarán (X)
Argentina
Local time: 03:33

Grading comment

3 KudoZ points were awarded for this answer

Summary of answers provided

Depende...

Aurora Humarán (X)

Discussion entries: 2

Answers

16 mins confidence:

Depende...

Explanation:
de la variedad de español a la que estás traduciendo.

En mi país (la Argentina) se dice "frases gancho".

Saludos, Au

Traductora P�blica de Ingl�s. Universidad de Buenos Aires

Aurora Humarán (X)
Argentina
Local time: 03:33
Native speaker of:

Spanish
PRO pts in pair: 524

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