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22:17 Jan 15, 2004
English to Spanish translations [PRO]
Marketing
English term or phrase: marketers
The practice of using product placements grows, ARF says, "as marketers cope with increasing commercial clutter, audience fragmentation, media proliferation, and - above all - commercial avoidance with remotes, VCRs, and now PVRs
Andres Galliano
Local time: 09:49
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Summary of answers provided
5 +1comercializadores
Henry Hinds
5especialistas en mercadeoJH Trads
4especialistas en publicidad
George Rabel
4mercadólogosingridbram


  

Answers


1 min   confidence: Answerer confidence 5/5 peer agreement (net): +1
comercializadores


Explanation:
Ya

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Note added at 2004-01-15 22:20:36 (GMT)
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\"Promotores\" de productos, etc. podría caber también.


    Exp.
Henry Hinds
United States
Local time: 06:49
Native speaker of: Native in EnglishEnglish, Native in SpanishSpanish
PRO pts in pair: 16449

Peer comments on this answer (and responses from the answerer)
agree  Marisol Honsberg
6 mins
  -> Gracias, Marisol.
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11 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
especialistas en publicidad


Explanation:
Esto, sólo en aras de la pureza linguística, porque en realidad el original no se está refiriendo específicamente a los individuos encargados de la publicidad en las empresas, sino a las empresas mismas. Dicho de otra forma, en este contexto, un "marketer" es cualquier compañía que vende un producto o servicio, como un "peatón" es cualquier persona que transita a pie por la ciudad. Yo redactaría el texto de manera de no usar la palabra, ni marketers, ni especialistas, ni nada.

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Note added at 21 mins (2004-01-15 22:39:21 GMT)
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This is more or less how I´d word it:
\"...va en en incremento, según ARF, en respuesta a la sobresaturación comercial, la fragmentación de los consumidores, la proliferación de los medios de comunicación, y sobre todo, los dispositivos mecánicos, como controles remotos, videograbadoras y los m´s recientes PVRs, que permiten evadirlos anuncios comerciales.\"

George Rabel
Local time: 08:49
Native speaker of: Spanish
PRO pts in pair: 3538
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44 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
mercadólogos


Explanation:
Espero te sirva

ingridbram
Local time: 07:49
Native speaker of: Native in SpanishSpanish
PRO pts in pair: 367
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53 mins   confidence: Answerer confidence 5/5
especialistas en mercadeo


Explanation:
agentes de mercadeo

y remuneraciones que UD pague a instituciones financieras, agentes comerciales,
asesores financieros, agentes financieros, agentes de mercadeo y promotores. ...
www.consumer.qld.gov.au/.../AllDocs/037E73CF1BFDC7B94A256BF... $File/Form%2027b%20Spanish(Modified).pdf

espero que te ayude :-)

JH Trads
United States
Local time: 07:49
Native speaker of: Native in SpanishSpanish, Native in FrenchFrench
PRO pts in pair: 2060
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