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English to Spanish translations [PRO] Marketing - Marketing / Market Research
English term or phrase:stunt
In a TV marketing and advertisign related text, the word stunt appears several times:
Stunt Key Dates
The meaning in English is as follows:
Stunt: A programming maneuver that moves a show from its usual time slot to a more advantageous slot or multiple time periods in order to boost ratings or introduce a new program. It also refers to unusual or sensational programming designed to grab attention during sweeps periods.
Explanation: I cannot come up with a specific word to render the exact meaning but a possible alternative could be some kind of explanatory phrase. I think "stunt", in that context, means "tactic", so a possibility could be "táctica de programación" and "fecha clave para cambiar el horario de la programación". Good luck!