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"core health model"

Spanish translation: modelo de salud central/principal o core health model (como marca)

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:core health model
Spanish translation:modelo de salud central/principal o core health model (como marca)
Entered by: Walter Landesman
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12:57 Jul 17, 2005
English to Spanish translations [PRO]
Medical - Marketing / Market Research / Health Services
English term or phrase: "core health model"
está utilizado en relación con la fortaleza de la marca
Sales chart: “Core Health Model - Key Points”
Validations and Reliability: It was developed and validated against market performance indicators, specifically current market share and trends in share and profitability. Hence it is a marketing model whose outputs are anchored by real market performance of brands.

Coverage and Case Histories: The norms now comprise 400,000+ brand assessments, 75+ categories and 350+ brands. It has now been used worldwide in dozens of countries. This includes packaged goods, other fmcg, durables and services markets.

Key Points of Distinction: It goes beyond Brand Equity, including market dynamics and price as well as traditional brand attitudes. So we can explain true brand health, for example why some mature brands with good ‘equity’ do not earn strong purchase loyalty owing to:
low category involvement in brand choice
high brand substitutability
price sensitivity
Pamela Fioravanti
Local time: 09:55
modelo de salud central/principal o core health model (como marca)
Explanation:
aparenta ser una marca o nombre de una empresa. De ser así, no necesitará traducción. En caso contrario, modelo de salud central/principal".
Selected response from:

Walter Landesman
Uruguay
Local time: 09:55
Grading comment
Graded automatically based on peer agreement.
4 KudoZ points were awarded for this answer

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Summary of answers provided
4 +2modelo de salud central/principal o core health model (como marca)
Walter Landesman


  

Answers


1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
core health model
modelo de salud central/principal o core health model (como marca)


Explanation:
aparenta ser una marca o nombre de una empresa. De ser así, no necesitará traducción. En caso contrario, modelo de salud central/principal".

Walter Landesman
Uruguay
Local time: 09:55
Specializes in field
Native speaker of: Spanish
PRO pts in category: 54
Grading comment
Graded automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  Xenia Wong
17 mins
  -> muchas gracias, Xen. Have a nice day!

agree  Malena Garcia
2 hrs
  -> gracias, Malega, saludos. Walter
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Changes made by editors
Dec 13, 2005 - Changes made by Walter Landesman:
FieldMarketing » Medical
Field (specific)Medical: Health Care » Marketing / Market Research
Dec 11, 2005 - Changes made by Walter Landesman:
FieldBus/Financial » Marketing
Field (specific)Marketing / Market Research » Medical: Health Care
Jul 31, 2005 - Changes made by Walter Landesman:
FieldOther » Bus/Financial
Field (write-in)(none) » Health Services


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