Spanish translation: (El solo) agilizar (las transacciones de ventas)
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English to Spanish translations [PRO] Marketing - Marketing / Market Research
English term or phrase:enabling
Purely enabling sales transactions fuels commoditization by replacing personal sales with faceless order-taking and a focus on price. Banks must shift the focus from fulfillment to delivering superior purchasing experiences.
Os agradecería que me ayudarais a entender la segunda frase. (banks must shift...)