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English to Spanish translations [PRO] Marketing - Media / Multimedia / publishing industry
English term or phrase:tie in (noun)
The expressin "tie in" as a noun, appears in the following text, connected with the sale of a book:
He has a Spanish version of the book, but ..... He was wondering if you would have a recommendation as to who he
> should partner with .... to do book/DVD tie ins at retail in the future, etc.) as he does not have much experience with movie book tie ins.
DICC. JURÍDICO DE G. CABANELLAS
La explicación se expande y dice que son "Contratos en los que una parte exige la aceptación de prestaciones suplementarias, no vinculadas por su naturaleza con el objeto principal de un contrato, como condición para la aceptación de éste.