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affinity index

Swedish translation: samhörighetsindex (AFI)

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	affinity index
Swedish translation:	samhörighetsindex (AFI)
Entered by:	Åsa Pape

Options:
- Contribute to this entry
- Include in personal glossary

07:29 May 22, 2007

English to Swedish translations [PRO]
Marketing - Advertising / Public Relations

English term or phrase: affinity index

Index of affinity

Som jag har uppfattat det handlar detta om att mäta målgruppens grad av identifikation eller samhörighetskänsla med budskapet i annonsen. Finns det något vedertaget svenskt begrepp?

Åsa Pape KudoZ activity Questions: 4 (none open) (2 without valid answers) Answers: 0
Local time: 14:14

samhörighetsindex (AFI)

Explanation:
Pagina översätter affinity [inom PR] med samhörighet. Sammansättningen verkar inte finnas översatt till svenska än, men i andra marknadsföringstexter så översätts "affinity program" med samhörighetsprogram". I analogi med detta kan man väl mynta samhörighetsindex, och sätta den amerikanska förkortningen i parentes för att indikera vad man syftar på.
Exempel:
http://www.shh.fi/services/biblio/papers/fulltextwp/417-951-...

Selected response from:

Jan Sundström
Sweden
Local time: 14:14

Grading comment

Tack! Visst ska man våga skapa nya sammansatta ord!
4 KudoZ points were awarded for this answer

Summary of answers provided

2 +2

samhörighetsindex (AFI)

Jan Sundström

affinitetsindex

Sven Petersson

intresseindex

Irene Elmerot

Answers

1 hr confidence:

intresseindex

Explanation:
Det låter rätt uselt, men ordet används, bland annat på Göteborgs universitet och Handels i Sthlm.
Man kan skapa ett intresseregister, men resultatet av det tycks bli intresseindex.

Reference: http://ncm.gu.se/node/972

Irene Elmerot
Sweden
Local time: 14:14
Meets criteria
Works in field
Native speaker of:

Swedish

1 hr confidence:

affinitetsindex

Explanation:
:o)

Sven Petersson
Sweden
Local time: 14:14
Meets criteria
Native speaker of:

Swedish,

English
PRO pts in category: 24

1 hr confidence:

peer agreement (net): +2

samhörighetsindex (AFI)

Jan Sundström
Sweden
Local time: 14:14
Meets criteria
Works in field
Native speaker of:

Swedish
PRO pts in category: 4

Grading comment

Tack! Visst ska man våga skapa nya sammansatta ord!

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affinity index

Swedish translation: samhörighetsindex (AFI)

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affinity index

Swedish translation: samhörighetsindex (AFI)

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KudoZ™ translation helpThe KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

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The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.