Swedish translation: beteenderiktad marknadsföring
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08:58 Jan 26, 2010
English to Swedish translations [PRO] Bus/Financial - Advertising / Public Relations Additional field(s): Internet, e-Commerce, Marketing / Market Research
English term or phrase:behavioral targeting
Definition from Sprythink Inc.: A technique used by online publishers and advertisers to increase the effectiveness of their campaigns. Behavioral targeting uses information collected on an individual‘s web browsing behavior such as the pages they have visited or the searches they have made to select which advertisements to be displayed to that individual. Practitioners believe this helps them deliver their online advertisements to the users who are most likely to be influenced by them.
Example sentence(s):
Behavioral patterns can often reveal far more about an individual's wants and needs than simple demographics. Using AOL's behavioral targeting technology, you can identify the types of patterns that indicate potential customers, and deliver ads accordingly. AOL Inc.
Since the ad is generated by a consumer’s demonstrated interest, behavioral targeting provides stronger, more promising sales leads, allowing marketers to serve relevant ads anywhere within a network of websites. CBS Interactive Inc.
Behavioral targeting technologies work by anonymously monitoring and tracking the content read and sites visted by a designated unique user or IP as that user surfs the Internet. Search Engine Journal
Definition: Beteenderiktad marknadsföring använder information från individers beteende online (webbsökningar, besökarstatistik osv.) för att skapa riktad reklam baserad på personliga preferenser.
Definition from own experience or research: Beteenderiktad marknadsföring använder information från individers beteende online (webbsökningar, besökarstatistik osv.) för att skapa riktad reklam baserad på personliga preferenser.
Example sentence(s):
Beteenderiktad marknadsföring är det mest dynamiska sättet att nå rätt målgrupp online. - Advertising.com Sverige
Personuppgifter är en handelsvara och den viktigaste delen av beteenderiktad marknadsföring. - Europaparlamentet
Explanation: Kan även kallas beteenderiktad reklam.
Gabriella Jönsson Sweden Local time: 14:14 Native speaker of: Swedish PRO pts in category: 8
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The translation workplace 
peer agreement (net): +2
