03:05 Nov 6, 2007
It appears to refer to an automobile insurance for "non-standard" _drivers_, for instance young drivers etc.
I found for instance this page (cashed in google's memory): "An auto insurer's most desired customer these days is likely a 20+ year-old male driving a hot car with a few traffic tickets or an at-fault in his driving history.
After decades of shunning drivers with blemished records whom they perceived as riskier, insurers are tripping over each other to insure this lucrative market.
Those already in the business of insuring what the industry calls the "non-standard" driver compete mightily on rates, and those without any presence in the market have recently paid some hefty prices to enter it through acquisitions. After 50 years telling agents it was bad business it's now considered good business, at the right price." | 
The translation workplace 
