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performance marketing

Swedish translation: resultatbaserad marknadsföring

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07:44 Jul 8, 2002
English to Swedish translations [PRO]
Marketing
English term or phrase: performance marketing
Enhanced measurability through Performance Marketing

The clearing of Performance Marketing campaigns is solely related to results. Consequently, online marketing is rendered directly measurable and simple to control. Pay-for-Performance thereby becomes the new scale unit for advertising expenditure.

XX media's ´XXClick is a marketing solution based on achievement, guiding relevant traffic to advertisers’ websites in a cost-effective and measurable way. Only clicks on the actual ad are paid for, and not every other ad appearing on the website.

I texten talar man om olika annonslösningar och marknadsföringsmetoder på Internet. Bland annat nämner man Mass Marketing (massmarknadsföring) och Permission Marketing (tillståndsmarknadsföring). Dessa verkar båda vara vanligt förekommande svenska motsvarigheter. För Performance Marketing har jag dock inte hittat någon svensk term. Känner någon av er till någon? Eventuellt: Resultatmarknadsföring?
caroline persson
Sweden
Local time: 14:03
Swedish translation:resultatbaserad marknadsföring
Explanation:
alternativt:

Prestandabaserad marknadsföring

Det är ju en variant av den gamla "betala-per-klick"
Selected response from:

Hans-Bertil Karlsson
Sweden
Local time: 14:03
Grading comment
Det verkar bra. Tackar så mycket!
3 KudoZ points were awarded for this answer

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Summary of answers provided
5 +1resultatbaserad marknadsföringHans-Bertil Karlsson


  

Answers


8 mins   confidence: Answerer confidence 5/5 peer agreement (net): +1
resultatbaserad marknadsföring


Explanation:
alternativt:

Prestandabaserad marknadsföring

Det är ju en variant av den gamla "betala-per-klick"

Hans-Bertil Karlsson
Sweden
Local time: 14:03
Native speaker of: Native in SwedishSwedish
PRO pts in pair: 5265
Grading comment
Det verkar bra. Tackar så mycket!

Peer comments on this answer (and responses from the answerer)
agree  Inger Brandt: Resultatbaserad marknadsföring
5 mins
  -> tack
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