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brand driver

Swedish translation: varumärkesdrivande

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	brand driver
Swedish translation:	varumärkesdrivande
Entered by:	Robert Block

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20:26 Feb 14, 2008

English to Swedish translations [PRO]
Bus/Financial - Marketing / Market Research

English term or phrase: brand driver

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varumärkesdrivande

Explanation:
produkter och tjänster som i sig stärker varumärkets värden och på det sättet "driver" varumärket i rätt riktning, en varumärkesdrivande produkt kan alltså finnas på marknaden och i sig vara olönsam men ändå vara berättigad på grund av sina varumärkesegenskaper