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market segmentation

Swedish translation: marknadssegmentering


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:market segmentation
Swedish translation:marknadssegmentering
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12:54 Mar 31, 2009
English to Swedish translations [PRO]
Bus/Financial - Marketing / Market Research
English term or phrase: market segmentation
Definition from NSW Small Business:
the division of a market into segments. Each segment consists of a group of consumers with similar requirements, which can be distinguished from the requirements of other consumers in the market. There will be distinct differences between the goods and services needed to meet the requirements of each segment.

Example sentence(s):
  • There are many reasons for dividing a marketing into smaller segments. Any time you suspect there are significant, measurable differences in your market you should consider market segmentation. About.com: Marketing
  • The degree of market segmentation (aggregation or disaggregation) ranges from the extremes of offering one product to the entire market (Ford only made one model "T"), to total customization for each customer (Nike's website now allows you to totally customize your own shoes by picking style, color and then emboss them with your own initials). Qualtrics.com
  • The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase your offering. Center for Business Planning
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marknadssegmentering
Definition:
Marknadssegmentering är en nyckelterm inom marknadsföringsvetenskapen som betecknar konsten att dela upp marknaden mindre delar, segment, efter olika variabler, såsom demografiska, geografiska, sociekonomiska och psykografiska.
Selected response from:

L. Karlsson
Finland
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
5 +2marknadssegmentering
L. Karlsson


  

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17 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +2
marknadssegmentering


Definition from Wikipedia:
Marknadssegmentering är en nyckelterm inom marknadsföringsvetenskapen som betecknar konsten att dela upp marknaden mindre delar, segment, efter olika variabler, såsom demografiska, geografiska, sociekonomiska och psykografiska.

Example sentence(s):
  • Japanska företag har sedan 1970-talet varit bäst i världen på marknadssegmentering. - EiO  
  • Ett exempel på marknadssegmentering är mjölk som finns i flera varianter. - Wikipedia  
L. Karlsson
Finland
Native speaker of: Native in SwedishSwedish
PRO pts in category: 16

Votes in favor of/against selecting this as the best translation of the term asked
Yes  CristinaK
20 days
Yes  Vera Schoen
28 days
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