| English term or phrase: co-branding | Definition from Cox Search, Inc :
A branding strategy where a marketer with its own brand seeks to partner with an established brand owned by another organization in hopes the synergy of the two brands is even more powerful than a single brand alone.
Example sentence(s): - There are a number of reasons companies embark on co-branding programs. To begin with, they're a powerful way of introducing one company's products and services to the loyalists of another. NewsFactor Network
- The secret to successful co-branding is to stay true to the brand personality and values, and to choose partners carefully-partners who not only share some of those values, but target similar consumer segments to which value added packages will appeal. Paul Temporal's Asia Branding Tips
- Most common methods of co-branding online is offering your services, data, products under different company’s identity, while preserving your own brand in less dominant format. LightMix Design Studio Blog
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| varumärkessamarbete | Definition:
Ett varumärkessamarbete är en samarbetsstrategi där två eller flera varumärken samarbetar med varandra för att skapa ett kombinationserbjudande som är mer attraktivt för kunderna än de enskilda varumärkena för sig. |
| Selected response from:
  L. Karlsson
Finland
| Grading comment | 4 KudoZ points were awarded for this answer |
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The translation workplace 
peer agreement (net): +3
