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English to Swedish translations [PRO]
Other / Webbplats | | English term or phrase: Brand Voice | Brand voice is about the style, tone and manner of the brand.
Specifically, how the language and expression of the brand is used to create character and personality.
Defining language and voice gives a brand dimension, differentiates the brand, helps make it real and distinctive, and creates trust and credibility.
A carefully-developed brand voice also shapes advertising and marketing communications
Jag förstår vad det innebär men finns det något uttryck för detta på svenska? |
| Bo HellenbrandtKudoZ activityQuestions: 244 ( 2 open) ( 13 without valid answers) ( 4 closed without grading) Answers: 96
Sweden
| | Local time: 08:16
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| | varumärkets röst | Explanation:
Ett förslag. Med tanke på sammanhanget tycker jag det passar bra.
"Vi kallar det 360 graders varumärkesbyggande och det innebär att alla personer oavsett fokus samspelar för att de budskap som går ut är enhetliga och känns igen som varumärkets röst. På så sätt blir varje satsad krona mycket mer effektiv. "
http://www.naringsliv.se/artikel.php?ar=2002&nr=1&tema=kvinn...
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| Selected response from:
Monika Lebenbaum
Local time: 09:16
| Grading comment Tack! Jag valde nedanstående term.
4 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
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The translation workplace 
