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Marketing - Transport / Transportation / Shipping | | English term or phrase: direct response marketing method | | A new study conducted by Winterberry Group indicates that marketing efforts are shifting from above-the-line (ATL) to below-the-line (BTL) efforts. In other words, marketing campaigns are moving away from using mass media branding through the use of generic and broad messages and moving towards utilizing more direct response marketing methods. |
| | | Vietnamese translation:Quảng cáo có phúc đáp | Explanation:
Quảng cáo có phúc đáp(những quảng cáo yêu cầu người nhận thông tin có phản hồi trở lại, ví dụ: cắt phiếu trả lời sau khi đã điền thông tin và gởi lại cho công ty)
Direct marketing: the marketing message of the service or commodity is addressed directly to the consumer, using materials such as leaflets, brochures, letters, catalogs, print ads.
Direct response marketing is contrary to direct marketing. In the direct response marketing, the costumer responds directly to the marketer. Its most common form today is infomercials via television presentation, to which viewers respond directly via telephone or internet. Coupons in magazines and newspapers are another type of Direct Response marketing
http://www.12manage.com/methods_direct_marketing.html
The core business unit of Emerson Direct, entail promotions that permit or request consumers to directly respond to you the client, by mail, telephone, e-mail, or some other means of communication. We use this as an all encompassing term for Direct Marketing.
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Thuy Trang
Local time: 07:12
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34 mins confidence:  phương thức tiếp thị tạo phản hồi tức thời (từ phía khách hàng)
Explanation:
Theo tôi, đây là phương pháp BTL rất phổ biến. Ví dụ như cách thức bán bảo hiểm trực tiếp cho người được bảo hiểm thông qua mạng lưới cán bộ trong công ty, qua thư ngỏ hoặc các quầy có người giới thiệu bán bảo hiểm ở sân bay. Các công ty bảo hiểm thường sử dụng cách này thay cho các đại lý độc lập hoặc đại lý nội bộ của mình nhằm tăng hiệu quả kinh doanh.
Reference: http://www.dichvuquangcao.com.vn/kehoachmarketing.html
| Tam Le
Local time: 07:12
Native speaker of:  Vietnamese
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18 hrs confidence: Quảng cáo có phúc đáp
Explanation:
Quảng cáo có phúc đáp(những quảng cáo yêu cầu người nhận thông tin có phản hồi trở lại, ví dụ: cắt phiếu trả lời sau khi đã điền thông tin và gởi lại cho công ty)
Direct marketing: the marketing message of the service or commodity is addressed directly to the consumer, using materials such as leaflets, brochures, letters, catalogs, print ads.
Direct response marketing is contrary to direct marketing. In the direct response marketing, the costumer responds directly to the marketer. Its most common form today is infomercials via television presentation, to which viewers respond directly via telephone or internet. Coupons in magazines and newspapers are another type of Direct Response marketing
http://www.12manage.com/methods_direct_marketing.html
The core business unit of Emerson Direct, entail promotions that permit or request consumers to directly respond to you the client, by mail, telephone, e-mail, or some other means of communication. We use this as an all encompassing term for Direct Marketing.
Reference: http://www.emersondirect.net/direct-marketing-definitions.ht...
Reference: http://www.marketingology.com/direct-response-marketing.htm
| Thuy Trang
Local time: 07:12
Works in field
Native speaker of: Vietnamese
PRO pts in category: 3
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The translation workplace 
