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pantalons

English translation: French 'pantalon' posters

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

French term or phrase:	pantalons [publicity material for theatres, movies etc.]
English translation:	French 'pantalon' posters
Entered by:	Tony M

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16:28 Oct 2, 2006

French to English translations [PRO]
Marketing - Advertising / Public Relations / Type of Advertisement

French term or phrase: pantalons

The term 'pantalons' is included in an 'advertising clause' in a contract of assignment of intellectual property rights over a play. It is some kind of advertisement, but I cannot understand exactly what it is!! I would appreciate any help:

The paragraph reads as follows:

Le Producteur se réserve le droit d’exécuter une publicité spéciale ne comportant par exemple que le titre du Spectacle ou des « pantalons » ou affichettes spéciales ne comportant que le titre du Spectacle.

Thanks in advance to all!

tinawizzy KudoZ activity Questions: 221 (none open) (4 closed without grading) Answers: 173
Local time: 23:25

See explanation below...

Explanation:
I believe these are tall, thin posters specially designed for posting on the round columns that are such a familiar part of Parisian street furniture.

The folowing reference explains what they are and has an illustration, though I don't actually know how you would translate it.

Emile Zola/Zola et l'affiche

Ces trois affiches dites " Pantalon ", à cause de leurs formes allongées pour ... Une affichette indique les récompenses gagnées par le film de René Clément ...

www.institut-francais.org.uk/zola/cinema-gervaise.html

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Note added at 2 hrs (2006-10-02 18:58:56 GMT)
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Just to bring out the answer very kindly researched for us by French to English, it would appear that the correct translation the is 'French pantalon posters' (personally, I think I'd be inclined to enclose 'panatalon' in quotes).