vignette d'accroche
English translation: eye-catching thumbshot
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| 13:50 Feb 11, 2007 |
| French to English translations [Non-PRO] Marketing - Advertising / Public Relations | ||||
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|  Selected response from: Sheila Wilson Spain Local time: 14:06 | |||
Grading comment
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| Summary of answers provided | ||||
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| 4 | eye-catching thumbshot |
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| 3 | a catch phrase |
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| 3 | advertorial |
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| 2 | page summaries |
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| 2 | eye-catcher |
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Answers
11 mins confidence: 
a catch phrase Explanation: ceci est la traduction de texte d 'accroche mais pour vignette would sticker do? |
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31 mins confidence:
page summaries Explanation: It seems clear that this is a web site - so the 'vignettes' are simply sub pages / 'beautified' headings. As far as the 'accroche' part goes - it obviously means to get the client interested, but here as in so much marketing speech I think it's used loosely - a snappy short phrase (but I'm not sure it's necessarily a catch phrase) which sums up the contents. |
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37 mins confidence:
eye-catcher Explanation: would this advertising term be sufficient? -------------------------------------------------- Note added at 1 hr (2007-02-11 15:17:40 GMT) -------------------------------------------------- AN eye-catcher, of course.... which could become just 'it' or 'they' in the second sentence |
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5 hrs confidence:
advertorial Explanation: "An advertisement in a magazine that is written by an advertiser to appear like an ordinary article." "An advertisement that resembles a newspaper editorial or a television program but promotes a single advertiser’s product, service, or point of view." Reference: http://www.roularta.be/nl/producten/kranten/style/images/adv... Reference: http://www.motto.com/glossary.html |
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6 hrs confidence:
eye-catching thumbshot Explanation: Definitely a thumbnail image plus some text providing a link to another page. When it's advertising, it's generally called a banner, but I think this is part of the same site, linking to sub-pages, in which case the above is better - see google definition of "thumbshot" and links below. Reference: http://en.wikipedia.org/wiki/Thumbshot Reference: http://w3.granddictionnaire.com/BTML/FRA/r_Motclef/index1024... |
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