English translation: marketing copy / product features / features and benefits
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08:15 Jan 9, 2008
French to English translations [PRO] Bus/Financial - Advertising / Public Relations / advertising campaign
French term or phrase:argu
In a document about advertising a coffee machine. Context describes a series of well-known brands of hot drinks, and then gives an instruction for a visual: "[Illustration visuel de l’argu avec toutes les boissons]". I realise what it means, but is there an equivalent in English advertising jargon, please?