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Réglette linéaire

English translation: shelf talker

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:Réglette linéaire
English translation:shelf talker
Entered by: Ysabel812
Options:
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- Include in personal glossary

11:20 Jan 16, 2008
French to English translations [PRO]
Marketing - Advertising / Public Relations
French term or phrase: Réglette linéaire
This is from a powerpoint presentation about advertising a product through brochures, etc. Here's the context from the slide:

TG: bonne visibilité, bonne stabilité
Présentoir de gamme: pratique
Brochure
**Réglette linéaire**

Thanks!
Ysabel812
shelf talker
Explanation:
This is the common merchandising term for it.
Selected response from:

Ian Davies
Australia
Local time: 16:30
Grading comment
Thanks so much Ian for the example sentences and the helpful links as well!
4 KudoZ points were awarded for this answer

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Summary of answers provided
5 +1shelf talker
Ian Davies


  

Answers


31 mins   confidence: Answerer confidence 5/5 peer agreement (net): +1
shelf talker


Explanation:
This is the common merchandising term for it.

Example sentence(s):
  • - A printed card or other sign used in retail stores to call attention to a shelved product. It commonly is attached to the shelves or railings of display cases.

    Reference: http://www.entite-plv.fr/habillage-lineaires/reglettes/
    Reference: http://www.marketingpower.com/mg-dictionary-view2861.php
Ian Davies
Australia
Local time: 16:30
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 32
Grading comment
Thanks so much Ian for the example sentences and the helpful links as well!

Peer comments on this answer (and responses from the answerer)
agree  ormiston: thanks for the links!
4 hrs
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