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French: CAM

English translation: MAT - moving annual total



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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:CAM
English translation:MAT - moving annual total
Entered by:Susan Gastaldi
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3:58am Mar 20, 2008Login or register (free) for more options.
French to English translations [PRO]
Marketing - Advertising / Public Relations / cosmetics
French term or phrase: CAM
Found on a slide with bar graphs following. I think the M is for market but am not sure. Does anyone know what this term means? Thanks


"Part de marché soin anti-age visage, en pharmacie, en valeur (en CAM à fin janvier 2008)"
Susan Gastaldi
France
MAT - moving annual total
Explanation:
From what I've seen on the web, CAM tends to be used to mean "cumul annuel mobile". If you type "en CAM" between inverted commas, you'll see what I mean.

Anyway, this seems to have been discussed on a couple of other sites (WordReference and Mail Archive) and the suggested translation was as above. On the latter site, Steven Geller (who I seem to remember is a member of this site) provides a handy definition. It seems to get plenty of hits.

This is by no means a specialist area of mine, hence the low confidence level.

HTH,

Simon
Selected response from:

Supersim
France
Note from asker to answerer
Thanks, Supersim, in fact this would seem to be the correct translation. Thanks to the others too.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +2chiffre d'affaire/marchéClair PG
2MAT - moving annual total
Supersim


  


Answers

2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
chiffre d'affaire/marché

Explanation:
If you think that M is market, then I would say CA is chiffre d'affaire = total sales or turnover

Clair PG
France
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 3

Peer comments on this answer (and responses from the answerer)
agree Sarah Gall: Might the M not be for mensuel?
2 hrs
  -> Thanks and yes - it could well be "mensuel"

agree Sarah Tolley MA MSc
6 hrs
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5 hrs   confidence: Answerer confidence 2/5Answerer confidence 2/5
MAT - moving annual total

Explanation:
From what I've seen on the web, CAM tends to be used to mean "cumul annuel mobile". If you type "en CAM" between inverted commas, you'll see what I mean.

Anyway, this seems to have been discussed on a couple of other sites (WordReference and Mail Archive) and the suggested translation was as above. On the latter site, Steven Geller (who I seem to remember is a member of this site) provides a handy definition. It seems to get plenty of hits.

This is by no means a specialist area of mine, hence the low confidence level.

HTH,

Simon


    Reference: http://www.mail-archive.com/interlang@listbot.com/msg00176.h...
    Reference: http://forum.wordreference.com/showthread.php?t=780923
Supersim
France
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
Note from asker to answerer
Thanks, Supersim, in fact this would seem to be the correct translation. Thanks to the others too.
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