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French to English translations [PRO]
Marketing - Advertising / Public Relations / advertising | | French term or phrase: parti pris | In a presentation of an advertising campaign. They mention the challenges, the problematics and then "notre parti pris: focus sur la communication".
Is the French phrase also used in English, in the advertising context?
Thank you! |
| Gilda BlancoKudoZ activityQuestions: 99 (none open) ( 2 without valid answers) Answers: 43
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| | commitment | Explanation:
¨ parti pris
nm
1. [prise de position] commitment
avoir un parti pris de modernisme/clarté to be committed to modernism/clear-thinking
2. [préjugé] bias
je n'ai aucun parti pris contre le tennis professionnel, mais... I'm not biased against professional tennis, but...
être de parti pris to be biased
faire qqch de parti pris to do sthg deliberately OU on purpose
être sans parti pris to be unbiased OU objective
pour une fois, sois sans parti pris! try to be objective for once!
je dirais, sans parti pris, qu'elle est la meilleure without any bias on my part, I'd say that she's the best
Copyright © 1996 Larousse. Computer software copyright © 1996 INSO Corporation. All rights reserved.
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Note added at 2002-08-22 19:26:17 (GMT)
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WE ARE COMMITTED TO COMMUNICATION |
| Selected response from:
 Lise Boismenu, trad.a.
Canada
Local time: 17:27
| Grading comment Thank you!
4 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
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Automatic update in 00:
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6 mins confidence:  
7 mins confidence: peer agreement (net): +3 commitment
Explanation:
¨ parti pris
nm
1. [prise de position] commitment
avoir un parti pris de modernisme/clarté to be committed to modernism/clear-thinking
2. [préjugé] bias
je n'ai aucun parti pris contre le tennis professionnel, mais... I'm not biased against professional tennis, but...
être de parti pris to be biased
faire qqch de parti pris to do sthg deliberately OU on purpose
être sans parti pris to be unbiased OU objective
pour une fois, sois sans parti pris! try to be objective for once!
je dirais, sans parti pris, qu'elle est la meilleure without any bias on my part, I'd say that she's the best
Copyright © 1996 Larousse. Computer software copyright © 1996 INSO Corporation. All rights reserved.
--------------------------------------------------
Note added at 2002-08-22 19:26:17 (GMT)
--------------------------------------------------
WE ARE COMMITTED TO COMMUNICATION
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The translation workplace 
