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D.A.

English translation: directeur/direction artistique

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

French term or phrase:	D.A.
English translation:	directeur/direction artistique
Entered by:	Tricolor

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10:57 May 28, 2008

French to English translations [PRO]
Marketing - Advertising / Public Relations

French term or phrase: D.A.

On of the bullet points in an advertising brief prepared by a department store, under the heading "Strategy":

- D.A. des vitrines animées et scénographie des magasins exclusives et dédiées

Does anyone know what D.A. could stand for? Thanks in advance.

Tricolor KudoZ activity Questions: 11 (none open) (1 closed without grading) Answers: 44
Local time: 22:27

directeur artistique

Explanation:

--------------------------------------------------
Note added at 25 mins (2008-05-28 11:23:03 GMT)
--------------------------------------------------

art director
artistic director?

Selected response from:

Bruon
Local time: 23:27

Grading comment

Thanks to Bruon, Tony and all other contributors. This pointed me in the right direction!
4 KudoZ points were awarded for this answer

Summary of answers provided
4 +4	directeur artistique	Bruon
4	display artist	xxxSpeakering

Answers

24 mins confidence:

peer agreement (net): +4

directeur artistique

Bruon
Local time: 23:27
PRO pts in category: 4

Grading comment

Thanks to Bruon, Tony and all other contributors. This pointed me in the right direction!

Peer comments on this answer (and responses from the answerer)

neutral

Tony M: Given the context, I'd have thought it was more likely to be 'direction' > 'art direction' ; yes, it's just that a job title fits badly into the rest of the phrase...

2 mins

-> The translator's job is to adapt according to the context. However, DA is the usual abbreviation for "directeur artistique".

agree

Aude Sylvain: with Tony ; Direction artistique, Art direction - see 1998/2004 DA au Nouvel Eldorado (…) Autres budgets traités : (…) René Derhy ( projet de scénographie des vitrines ) - www.boulogne-billancourt.enligne-fr.com/expert.php?code=TN-...

1 hr

agree

jean-jacques alexandre

2 hrs

agree

xxxSpeakering: art director or sometimes, for example in film, production designer is above him/her

20 hrs

agree

Yolanda Broad: art director

1268 days

20 hrs confidence:

display artist

Language variant: visual merchandizer/window dressed

Explanation:
now that i noticed it is about shops and not film, it can be also this one.

Reference: http://www.careers.govt.nz/default.aspx?id0=103&id1=J53432

xxxSpeakering
Specializes in field
Native speaker of:

Macedonian,

Serbo-Croat
PRO pts in category: 5

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D.A.

English translation: directeur/direction artistique

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D.A.

English translation: directeur/direction artistique

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KudoZ™ translation helpThe KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

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The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.