Login or register (free and only takes a few minutes) to participate in this question.
You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.
15:10 Aug 28, 2008
French to English translations [PRO] Marketing - Advertising / Public Relations
French term or phrase:passerelle (see context)
I'm wondering if there isn't a technical word for this in a communications context:
This is from a text about a clothing brand's international multichannel operation:
"En conclusion, une opération qui a permis de générer du trafic, du Chiffre d'Affaires et de la marge...Program X a révélé l'existence de **passerelles** réelles entre les clientes magasins et web et a permis d'augmenter les bases de données clientes acceptant de recevoir des offres (Company X)."
I've thought of "bridges", "links" and "connections" of course, but is there a more technical term?
Thanks for any input.