Login or register (free and only takes a few minutes) to participate in this question.You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy. | GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | | French term or phrase: | investir le média à grands coups de formats publicitaires... | | English translation: | using an adveritsing blitz approach (where the same message is repeated again and again) | | Entered by: |  Héloïse King |
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French to English translations [PRO]
Marketing - Advertising / Public Relations | | French term or phrase: investir le média à grands coups de formats publicitaires... | "Au premier semestre 2008, XXX a fait son entrée dans le top 10 des annonceurs du Net. Pour autant, pas question ***d’investir le média à grands coups de formats publicitaires et en jouant sur la répétition***. C’est en travaillant le contenu et le ciblage que la marque met en œuvre son marketing de l’engagement."
I am not sure what they are trying to say here... It is the whole sentence that is bothering me to be honest.
Many thanks for any suggestions! |
| Héloïse KingKudoZ activityQuestions: 98 (none open) ( 3 closed without grading) Answers: 29
| | Local time: 22:27
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| | Selected response from:
John Peterson
Local time: 22:27
| Grading comment I want to thank everybody for some really helpful answers. This is closest to what I used in the end. Thanks again!
4 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
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Automatic update in 00:
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28 mins confidence:   peer agreement (net): +1 is not about using an adveritsing blitz approach where the same message is repeated again and again
Explanation:
Or something along these lines.
I think investir has the sense of "invading"/"taking over"/"infilfrating" here. As I understand it it is about a more bespoke and targeted approach rather than using the same means to say the same thing over and over again.
Hope the explanation isn't as opaque as the text!
| John Peterson
Local time: 22:27
Native speaker of:  English
PRO pts in category: 24
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| | Grading comment | I want to thank everybody for some really helpful answers. This is closest to what I used in the end. Thanks again! |
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| | Login to enter a peer comment (or grade) |
20 mins confidence: peer agreement (net): +3 flood media with adverts
Explanation:
suggestion
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Note added at 21 mins (2008-09-17 10:51:47 GMT)
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investir, inonder
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Note added at 30 mins (2008-09-17 11:00:38 GMT)
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there is no need to flood media with adverts by *playing on repetition* (not too sure of the formulation of this last bit)
maybe: by using repetition is better
| mimi 254
Local time: 22:27
Native speaker of:  English, French
PRO pts in category: 4
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The translation workplace 
