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French to English translations [PRO]
Marketing - Advertising / Public Relations | | French term or phrase: entraîner dans le sillon | from a bio for an advertising/interactive media agency, for a new addition to the creative team:
XXX se propose d’entraîner dans le sillon du 2.0 (et du 3.0 naissant) les forces créatives de XXXXX pour que chaque action, chaque campagne chaque projet, soit conçu comme un modèle unique alliant communication, innovation et intégration...
I am not sure what entrainer dans le sillon means in this sense...sort of 'pull them into the groove' or move them to the next level...
I don't have to to translate it literally or word for word, but the gist of it would help.
BTW, it's Canadian french, in case that matters to answerers.
thanks. |
|   Marlene BlanshayKudoZ activityQuestions: 84 (none open) ( 11 closed without grading) Answers: 4
Canada
| | Local time: 17:29
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| | to take to another level / to move forward | Explanation:
XXX se propose d’entraîner dans le sillon du 2.0 (et du 3.0 naissant) les forces créatives de XXXXX pour que chaque action, chaque campagne chaque projet, soit conçu comme un modèle unique alliant communication, innovation et intégration...
=
XXX intends to take to another level / move forward the creative strengths of XXXXX so that each action, each campaign, each project is seen as a unique model combining communication, innovation and integration...
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Note added at 1 hr (2010-02-25 00:56:21 GMT)
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"develop" is also a possible option.
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Note added at 1 hr (2010-02-25 00:58:57 GMT)
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Yes, Marlene, I believe that you were on the right track. Kind regards, Chris. |
| Selected response from:
Chris Hall
United Kingdom
Local time: 22:29
| Grading comment | 4 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
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Automatic update in 00:
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1 hr confidence:   to take to another level / to move forward
Explanation:
XXX se propose d’entraîner dans le sillon du 2.0 (et du 3.0 naissant) les forces créatives de XXXXX pour que chaque action, chaque campagne chaque projet, soit conçu comme un modèle unique alliant communication, innovation et intégration...
=
XXX intends to take to another level / move forward the creative strengths of XXXXX so that each action, each campaign, each project is seen as a unique model combining communication, innovation and integration...
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Note added at 1 hr (2010-02-25 00:56:21 GMT)
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"develop" is also a possible option.
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Note added at 1 hr (2010-02-25 00:58:57 GMT)
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Yes, Marlene, I believe that you were on the right track. Kind regards, Chris.
| Chris Hall
United Kingdom
Local time: 22:29
Specializes in field
Native speaker of:  English
PRO pts in category: 16
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| | Notes to answerer
Asker: thanks...that's what I was thinking, so i guess i was on the right track (sillon)...lol
|
| | Login to enter a peer comment (or grade) |
14 hrs confidence:
15 hrs confidence: peer agreement (net): +3 follow the example set by/take their cue from
Explanation:
Web 2.0 and 3.0 to come are all about interaction. The company intends to apply this thinking to its projects.
| Emma Paulay
France
Local time: 23:29
Specializes in field
Native speaker of: English
PRO pts in category: 96
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