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French to English translations [PRO]
Marketing - Advertising / Public Relations / Communication plan | | French term or phrase: en bouclage | Hello,
This comes from a communication plan for a cosmetics company.
xxx achète ponctuellement des espaces publicitaires, majoritairement en bouclage.
I've a feeling it's to do with last minute deals, if so I'm not sure if theres a specific English term for it..
all help gratefully received,
Anne |
| Anne GreavesKudoZ activityQuestions: 288 ( 3 open) ( 7 without valid answers) ( 32 closed without grading) Answers: 18
United Kingdom
| | Local time: 22:29
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| | Selected response from:
  Gilla Evans
Local time: 22:29
| Grading comment Thanks for your help on this one!
4 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
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Automatic update in 00:
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7 mins confidence:  
9 mins confidence: peer agreement (net): +2 standby/remnant
Explanation:
The space left over when the mag/paper is about to go to press.
Reference: http://www.danielleadams.com/Discount_newspaper_ads.html
Reference: http://www.universalmediasyndicate.com/about.html
| Emma Paulay
France
Local time: 23:29
Specializes in field
Native speaker of: English
PRO pts in category: 96
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| | Notes to answerer
Asker: Nothing changes eh writeaway!
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18 mins confidence: peer agreement (net): +2 remainder/remnant advertising
Explanation:
also seems to be called last-minute advertising
at cheap rates
see:
http://en.wikipedia.org/wiki/Remnant_advertising
| Gilla Evans
Local time: 22:29
Works in field
Native speaker of:  English
PRO pts in category: 19
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| | Grading comment | Thanks for your help on this one! |
| Notes to answerer
Asker: Thanks for useful link
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30 mins confidence:
18 mins peer agreement (net): +2 |
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