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ADN

English translation: DNA

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

French term or phrase:	ADN
English translation:	DNA
Entered by:	Mark Nathan

Options:
- Contribute to this entry
- Include in personal glossary

11:12 Oct 4, 2010

French to English translations [PRO]
Bus/Financial - Advertising / Public Relations / Hotel franchise

French term or phrase: ADN

Le Franchisé doit par ailleurs faire son affaire personnelle d’acquérir : la borne interactive qui fait partie de l’ADN de la marque, le matériel informatique étant à installer dans un meuble référencé avant la Date d’Ouverture de l’Hôtel.

what is ADN in the above? (the whole text is a hotel brand franchise contract)
TIA

Clifford Marcus KudoZ activity Questions: 241 (4 open) (6 without valid answers) (8 closed without grading) Answers: 55
Local time: 22:29

DNA

Explanation:
In other words, it's an essential aspect of the brand.

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Note added at 14 mins (2010-10-04 11:27:01 GMT)
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It could also be the title of an appendix setting out the company's core values, history etc.

Selected response from:

Mark Nathan
Local time: 23:29

Grading comment

Many thanks
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +11

Core indentity

Emma Paulay

3 +7

DNA

Mark Nathan

DNA

Colin Rowe

Discussion entries: 3

Answers

8 mins confidence:

peer agreement (net): +11

Core indentity

Explanation:
In other words, the essence of th brand. Of course ADN is DNA, but the term DNA wouldn't be used to describe a brand in marketing circles.

Reference: http://www.mercator-publicitor.fr/lexique-marketing-definiti...

Emma Paulay
France
Local time: 23:29
Specializes in field
Native speaker of: English
PRO pts in category: 96

4 mins confidence:

DNA

Explanation:
Could this simply mean DNA in a metaphoric sense?

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Note added at 9 mins (2010-10-04 11:21:17 GMT)
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corporate philosophy could also work here

Colin Rowe
Germany
Local time: 23:29
Works in field
Native speaker of:

English
PRO pts in category: 4

3 mins confidence:

peer agreement (net): +7

DNA

Mark Nathan
Local time: 23:29
Works in field
Native speaker of:

English
PRO pts in category: 8

Grading comment

Many thanks

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Changes made by editors

Oct 11, 2010 - Changes made by Mark Nathan:
Created KOG entry	KudoZ term => KOG term
Oct 4, 2010 - Changes made by Stéphanie Soudais:
Field (specific)	Tourism & Travel => Advertising / Public Relations

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ADN

English translation: DNA

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ADN

English translation: DNA

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KudoZ™ translation helpThe KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

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The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.