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Panoramique

English translation: fold-out


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:Panoramique
English translation:fold-out
Entered by: loulou79
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11:40 Nov 1, 2010
French to English translations [PRO]
Marketing - Advertising / Public Relations / Tarifs (annonces publicitaires)
French term or phrase: Panoramique
Hi,

My context is tables with the dimensions and formats of advertisements for a magazine

In one table called "emplacements spéciaux" (translated as "Special positioning") I have between brackets "panoramique" with an asterisk then at the bottom of the page: *plus frais d'insertion de la page publicitaire min.1/1 page

Any ideas what "panoramique" might be?
Thank you :)
loulou79
fold-out
Explanation:
It refers to an advert which is three (possibly even four) pages wide, folded at the outer edge(s), offering a panoramic page layout.

The clue to interpreting this correctly is in the footnote to the text "plus frais d'insertion de la page publicitaire min.1/1 page", which tells the buyer that there will be an extra charge (in effect, a 100% mark-up) because such pages require extra operations: folding and manual insertion. Such extra charges would not apply if it referred simply to a double-page spread.

Bringing Them to Life - [ Traducir esta página ]
The book includes one panoramic fold-out illustration of Russell's work. .... the placement of the colors and the words on the pages depicts Monk's music. ...
alapress.org/.../ALA_print_layout_1_413229_413229.cfm - En caché
Folding Binder - Shop Smarter.com - [ Traducir esta página ]
Front cover folds back to allow perfect placement of a cover page, .... Panoramic fold-out center loading heavyweight poly sheet protectors, 25/box ...
www.smarter.com/se--qq-folding+binder.html - En caché
Selected response from:

xxxmediamatrix
Local time: 17:29
Grading comment
Thank you :)
4 KudoZ points were awarded for this answer



Summary of answers provided
4fold-outxxxmediamatrix
3inside/outside front/back cover
Helen Shiner


Discussion entries: 6





  

Answers


28 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
inside/outside front/back cover


Explanation:
I am not sure if there is a generic term, but when checking Google - see my discussion entry - special positions for advertising in journals seem to consist of front/back cover placements.

an example: http://www.botany.org/ajb/advertising.php

--------------------------------------------------
Note added at 46 mins (2010-11-01 12:27:06 GMT)
--------------------------------------------------

I think the term you need is 'full-bleed advert':
You can place a full page and full bleed advert anywhere in the newsletter (colour adverts tend to be placed close to the front or back). Artwork sizes for these are 216mm x 303mm with bleed.
http://mathstore.ac.uk/headocs/msorconnections_advertisinggu...

--------------------------------------------------
Note added at 49 mins (2010-11-01 12:29:56 GMT)
--------------------------------------------------

or 'full-bleed page' or just 'full-bleed': see useful diagram here -

http://www.frieze.com/uploads/images/middle/frieze.adspecs.2...

Helen Shiner
United Kingdom
Local time: 22:29
Native speaker of: Native in EnglishEnglish
PRO pts in category: 11

Peer comments on this answer (and responses from the answerer)
neutral  xxxmediamatrix: Never, ever seen 'panoramique' used to mean 'bleed' (à fond perdu). And there's no need for a bleed page to be inside front or back cover.
6 hrs
  -> You don't seem to have read my entire answer which developed as we received more context. I don't actually suggest that panoramique means 'bleed' on its own. Neither do I say that it must be 'inside front or back cover'.
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2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
fold-out


Explanation:
It refers to an advert which is three (possibly even four) pages wide, folded at the outer edge(s), offering a panoramic page layout.

The clue to interpreting this correctly is in the footnote to the text "plus frais d'insertion de la page publicitaire min.1/1 page", which tells the buyer that there will be an extra charge (in effect, a 100% mark-up) because such pages require extra operations: folding and manual insertion. Such extra charges would not apply if it referred simply to a double-page spread.

Bringing Them to Life - [ Traducir esta página ]
The book includes one panoramic fold-out illustration of Russell's work. .... the placement of the colors and the words on the pages depicts Monk's music. ...
alapress.org/.../ALA_print_layout_1_413229_413229.cfm - En caché
Folding Binder - Shop Smarter.com - [ Traducir esta página ]
Front cover folds back to allow perfect placement of a cover page, .... Panoramic fold-out center loading heavyweight poly sheet protectors, 25/box ...
www.smarter.com/se--qq-folding+binder.html - En caché


xxxmediamatrix
Local time: 17:29
Native speaker of: Native in EnglishEnglish
PRO pts in category: 8
Grading comment
Thank you :)

Peer comments on this answer (and responses from the answerer)
neutral  Helen Shiner: just to point out that 'min. 1/1' means 'minimum of 1 full-page' which rather undermines your argument. I think these special positions could ALSO include a fold-out but are not limited to them.
2 hrs
  -> I read 'min. 1/1' as being the minimum surcharge for handling the insertion of a panorama, as described above.
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Changes made by editors
Nov 1, 2010 - Changes made by Emma Paulay:
FieldOther => Marketing
Field (specific)Journalism => Advertising / Public Relations


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