French: le cadre de la reflexionEnglish translation: positioning 
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| GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | | French term or phrase: | cadre de la reflexion | | English translation: | positioning | | Entered by: | jgal |
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French to English translations [PRO]
Bus/Financial - Advertising / Public Relations | | French term or phrase: le cadre de la reflexion | This is in a document explaining the publicity campaign for a company promoting a new dog vaccination.
It is the title of a page and reads:
Le cadre de la reflexion: un evenement scientifique |
| | | positioning | Explanation:
I'm pretty sure they're referring to the slant/pitch of their product lauch, i.e. presenting it as a novel scientific development, rather than a marketing/commercial development.
I would use a title to reflect this, such as "marketing approach" or "positioning". |
| Selected response from:
 jgal
France
| Note from asker to answerer| 4 KudoZ points were awarded for this answer |
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7 mins confidence:   |
| A Few Sobering Thoughts on a Scientific Event
Explanation:
...would want to read the article before assigning the title...
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Note added at 48 mins (2004-05-29 21:00:30 GMT)
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...or
Scientific Event gives New Focus
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1 hr confidence: |
1 hr confidence: |
| positioning
Explanation:
I'm pretty sure they're referring to the slant/pitch of their product lauch, i.e. presenting it as a novel scientific development, rather than a marketing/commercial development.
I would use a title to reflect this, such as "marketing approach" or "positioning".
| jgal
France
Specializes in field
Native speaker of:  English, French
PRO pts in category: 16
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1 hr confidence: |
8 hrs confidence: |
| The thought framework
Explanation:
If the document is explaining the publicity campaign, their thought framework would explain where they were coming from and in what context
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13 hrs confidence: |
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The translation workplace 
