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la communication directe de conquete

English translation: direct-response marketing


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:communication directe de conquete
English translation:direct-response marketing
Entered by: jgal
Options:
- Contribute to this entry
- Include in personal glossary

21:26 May 30, 2004
French to English translations [PRO]
Marketing - Advertising / Public Relations
French term or phrase: la communication directe de conquete
In regards to a company's market strategy
Paige Stanton
Local time: 17:49
Direct-response advertising (or marketing)
Explanation:
Basically hard-selling!

"Direct Response Marketing:

A traditional advertising method used to elicit a direct response from a target by providing immediate access to the means to make a purchase. The interactivity of the Internet is ideal for the implementation of direct response adverising campaigns."
Selected response from:

jgal
Local time: 17:49
Grading comment
Thanks again Julia!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +3Direct-response advertising (or marketing)
jgal
5 +1winning direct marketing [techniques, materials, mailers]Jane Lamb-Ruiz


  

Answers


10 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
Direct-response advertising (or marketing)


Explanation:
Basically hard-selling!

"Direct Response Marketing:

A traditional advertising method used to elicit a direct response from a target by providing immediate access to the means to make a purchase. The interactivity of the Internet is ideal for the implementation of direct response adverising campaigns."


    Reference: http://www.marketingology.com/direct-response-marketing.htm
    Reference: http://www.marketingpower.com/live/mg-dictionary-view1064.ph...
jgal
Local time: 17:49
Specializes in field
Native speaker of: Native in EnglishEnglish, Native in FrenchFrench
PRO pts in category: 20
Grading comment
Thanks again Julia!

Peer comments on this answer (and responses from the answerer)
agree  François Rossi
2 hrs
agree  Vicky Papaprodromou
3 hrs
neutral  Jane Lamb-Ruiz: de conquete means that it is successful..
4 hrs
  -> No. De conquète means that it convinces people to buy "on the spot" - as opposed to long-term advertising campaigns, which change people's consumer habits, winover marketing basically incites "impulse buying"!
agree  Martha Melter
10 hrs
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4 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +1
winning direct marketing [techniques, materials, mailers]


Explanation:
successful direct marketing...that's the idea...

--------------------------------------------------
Note added at 5 hrs 1 min (2004-05-31 02:27:47 GMT)
--------------------------------------------------

forgot communications

WINNING DIRECT MARKETING COMMUNICATONS

--------------------------------------------------
Note added at 5 hrs 1 min (2004-05-31 02:28:09 GMT)
--------------------------------------------------

Or successful direct marketing communications

Jane Lamb-Ruiz
Specializes in field
Native speaker of: Native in EnglishEnglish, Native in PortuguesePortuguese
PRO pts in category: 105

Peer comments on this answer (and responses from the answerer)
agree  Robert Frankling: "winover"-GDT (i.e. persuading people to change their brand)
1 hr
neutral  jgal: not "winning", but "winover", which is something quite different! We wouldn't use the term in English, though, as it is implicit in "direct-response marketing" (that's the response part).
5 hrs
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