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French to English translations [PRO]
Marketing - Advertising / Public Relations / Insurance | | French term or phrase: évolution du système de marque
| From a marketing document of a global travel insurance company. I am wondering at the precise meaning of the last 5 words in the paragraph below. Is it simply to do with development of the name or brand of the company? All suggestions appreciated. Thanks!
L'enjeu est, sans bousculer les fondamentaux de la marque, de "recaler" l'identité avec les évolutions qu'a connues la société Mondial Assistance et de lui permettre de faire face à ses nouveaux défis : développement commercial, conquête de nouveaux secteurs, invention de nouvelles solutions, évolution du système de marque… |
|  French2EnglishKudoZ activityQuestions: 1480 ( 10 open) ( 7 without valid answers) ( 17 closed without grading) Answers: 116
United Kingdom
| | Local time: 16:50
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| | Selected response from:
  Thomas Weber
United States
Local time: 10:50
| Grading comment Yep - I think this was certainly along the right lines... thanks.
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