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French: Optimiser l'audience utile

English translation: effective reach







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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:audience utile
English translation:effective reach
Entered by:VBaby
Options:
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8:41am Oct 22, 2001Login or register (free) for more options.
French to English translations [PRO]
Marketing - Advertising / Public Relations
French term or phrase: Optimiser l'audience utile
Le rôle des mediaplaners pour la conduite d’une campagne : optimiser l’audience utile et le GRP en fonction de l’investissement publicitaire de l’annonceur.
Joanne Watt
United Kingdom
optimize the effective reach (or effective audience)
Explanation:
"Audience utile" refers to the share of the total audience belonging to the advertising target. The English term for this is effective reach, or effective audience.
Selected response from:

VBaby
United Kingdom
Note from asker to answerer
Many thanks.

Joanne.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +2maximise the target audienceAndrew Race
5Maximize the effective audience / maximize the potential audience
Telesforo Fernandez
4optimize the effective reach (or effective audience)
VBaby
4target audience?Andrew Race


  

Answers

3 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
target audience?

Explanation:
google has various hits on this

Andrew Race
United Kingdom
Native speaker of: Native in EnglishEnglish
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5 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
maximise the target audience

Explanation:
that is what I really meant !

Andrew Race
United Kingdom
Native speaker of: Native in EnglishEnglish

Peer comments on this answer (and responses from the answerer)
agree Parrot
34 mins
agree Helen D. Elliot: same as "intended audience," "target group."
17 hrs
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12 mins   confidence: Answerer confidence 5/5
Maximize the effective audience / maximize the potential audience

Explanation:
These two versions will give you room to choose the appropriate pharse.

Telesforo Fernandez
India
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57 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
optimize the effective reach (or effective audience)

Explanation:
"Audience utile" refers to the share of the total audience belonging to the advertising target. The English term for this is effective reach, or effective audience.



    Reference: http://www.aacc.fr/dico2.html
    Reference: http://www.regieobs.fr/lexique/a.htm
VBaby
United Kingdom
Works in field
Native speaker of: Native in FrenchFrench
PRO pts in category: 12
Note from asker to answerer
Many thanks.

Joanne.
Login to enter a peer comment (or grade)





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