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13:15 Jul 29, 2001 |
French to English translations [PRO] Bus/Financial | |||||||
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| Selected response from: Julia Gal Local time: 05:50 | ||||||
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Summary of answers provided | ||||
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na +1 | thought leader networks |
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na +1 | Nice work Julia! |
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na +1 | referral networks |
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na | initiative leadership |
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na | concerned professional networks |
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na | ... examples |
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thought leader networks Explanation: 'un prescripteur' is often translated in a marketing context as a thought leader, so 'réseaux de prescription' here refers to 'thought leader networks'. You're right with partnership networks, but I would translate the whole sentence as follows: "However, a tendency has emerged. Whilst remaining faithful to its original field of application, tomorrow's CRM will become both more masterful and more strategic, with greater emphasis placed on positioning and the development of thought leader and partnership networks" HTH Julia |
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initiative leadership Explanation: or entrepreneurial leadership and joint venture networks. perhaps thinkers are initiative leaders or entrepreneurs in business |
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concerned professional networks Explanation: Réseau de prescription: dans le sens de "là où c'est prescrit, souhaitable, où ça fait partie des moeurs" réseau de partenariat n. m. (GDT) marketing network réseau de commercialisation n. m. réseau de marketing n. m. Ensemble constitué par un producteur ou un importateur et le circuit de distribution ou le canal de distribution qui a la charge de la commercialisation d'un bien ou d'un service vendu. De nombreuses entreprises s'efforcent aujourd'hui de construire des réseaux de partenariat. Les réseaux de partenariat qui associent, selon les cas, les clients, les fabricants, les intermédiaires ou les fournisseurs permettent d'établir des relations durables, le principe de base devenant celui de bâtir un actif unique en réseau qui augmente le potentiel de ventes, la fidélisation de la clientèle et la performance de transactions profitables. Un réseau de partenariat est constitué de nombreux partenaires, situés en amont ou en aval, par lequel la performance d'une entreprise est conditionnée dans un système de relations de dépendance et de complémentarité, et avec lesquels elle a bâti des relations d'affaires solides et fiables. Lorsque les réseaux de partenariat se généralisent, on passe d'un marketing transactionnel à un marketing relationnel. |
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... examples Explanation: here are a few examples of use and context: "The Grove/IFTF team organized a Thought Leader Network to participate in two workshops and an online review, using CoVision’s WebCouncil™, of the various map concepts and information. " - http://www.grove.com/doed/background.html "The FT Knowledge Dialogue thought leader network is an international group of over 70 leading authors, management consultants, and business school professors. Network members are authorities in a broad range of fields, including change management, organizational development, marketing strategy and executive development. " - http://www.ftknowledge.com/about_us/ftkdialogue.php "Thought Leadership When you engage us, expect new possibilities. We combine your issues with existing practice and the development of new thinking and frameworks. Interactives has a core value that places thought leadership as a top priority. Publications and Case Studies -- Our thought-leadership capabilities are demonstrated through the publication of Interactives' own insights, developments and client collaborative work as well as through examples of our thought leadership in practice. Thought-Leading Ideas -- Our thought-leading framework helps you instill the behaviors, culture and processes in your own workplace most conducive for thought-leading ideas to be surfaced, captured and exploited. Thought-Leader Network -- Our network of thought leaders extends across the globe, including leading academics and practitioners at Harvard Business School, the IC2 Institute, the University of Texas at Austin and Stanford University in the U.S. In the U.K., we have relationships with Ashridge Management College, London Business School and Cranfield. " - http://www.einteractives.com/capability1.htm etc... |
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Nice work Julia! Explanation: How about "trend" for "tendance" rather than "tendency"? |
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referral networks Explanation: I know that you have already chosen a "winner" on this, but having just come across a definition of this term "prescription" in a book on launching a consulting business, I thought I should share it with you. This book places emphasis on the importance of developing a network of "prescipteurs." See Yves André Perez, "Le grand guide du métier de consultant" , published under the auspices of the Institut pour le Développement du Conseil d'Entreprise (IDCE) by Maxima, Paris, 2001. Here is the context: "Comme tous les marchés de services de matière grise, it fonctionne à la prescription. Autrement dit, on achète souvent vos services parce que vous avez été recommandé auprès de certains catégories de clients." (p. 103) "Les prescripteurs sont les personnes susceptibles de vous recommander auprès d'un ertain nombre de clients. Ces recommandations ne sont pas, en générale, directes mais plutôt indirectes." (p. 59.) Hope you find this helpful. |
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