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French to English translations [PRO] Bus/Financial - Business/Commerce (general) / e-commerce
French term or phrase:affilieur
Part of the new e-commerce vocab - can't find it in any conventional dictionary - it's related to advertising affiliations. Here's the complete sentence:
Ai-je le droit de cliquer moi même sur mon site sur des bannières d'affilieurs payant au clic ?
Explanation: Low confidence because I simply don't understand any of this! But grammatically it looks as if this should be it ...
And if it isn't, I hope the sites I quote from will be of help :
You may have heard the term ‘referrer’. Referrers are any internet or e-mail source that has sent a person to your web site. So, if a third party web site sends a person to your web site, it is called a ‘referrer’, as it has referred (sent) a person to your web site. (For example, if a person visited the Google search engine to perform a search for ‘fast red cars’ and that person subsequently clicked through from Google to your web site, Google would be attributed as a referrer to your web site.) http://www.e-jaz.com.au/tips/measuring_your_success.htm
Referrer URL: [ref] Referrer URL refers to the URL of the web page that preceded the page in question. It is useful to know the referrer URL as this allows you to understand how users are finding the web page and which external pages are linking to you. You can also see which keywords are being used to discover your site from search engines. It is a part of web analytics. http://www.udel.edu/alex/dictionary.html
I don't think affiliate would work. Affiliate seems to be the site owner who places an ad for another company on his/her site. Affilieur is the company or person whose ad is placed on that site. In other words, the banniere d'affilieur is placed, for a fee on the site of the affiliate. But thanks all the same for the thought.
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Answers
51 mins confidence:
affiliate
Explanation: Would this not work?
-------------------------------------------------- Note added at 1 hr (2006-07-12 01:20:07 GMT) --------------------------------------------------
Explanation: Low confidence because I simply don't understand any of this! But grammatically it looks as if this should be it ...
And if it isn't, I hope the sites I quote from will be of help :
You may have heard the term ‘referrer’. Referrers are any internet or e-mail source that has sent a person to your web site. So, if a third party web site sends a person to your web site, it is called a ‘referrer’, as it has referred (sent) a person to your web site. (For example, if a person visited the Google search engine to perform a search for ‘fast red cars’ and that person subsequently clicked through from Google to your web site, Google would be attributed as a referrer to your web site.) http://www.e-jaz.com.au/tips/measuring_your_success.htm
Referrer URL: [ref] Referrer URL refers to the URL of the web page that preceded the page in question. It is useful to know the referrer URL as this allows you to understand how users are finding the web page and which external pages are linking to you. You can also see which keywords are being used to discover your site from search engines. It is a part of web analytics. http://www.udel.edu/alex/dictionary.html
xxxBourth Local time: 07:46 Native speaker of: English PRO pts in category: 377
Explanation: I've just read up on banner advertising and the structure of commercial relationships to which it gives rise.
What the asker was looking for was a term to go parallel to "affiliate". If I understand correctly, the affiliate is the person asking the question (in the text). The "affilieur" is the merchant site that places banner ads on the affiliate's site, and pays per click (or click-through, but there are other ways of paying and getting paid) for visitors coming from the affiliate's site.
The person who asked the question in the text could easily become an affiliate. However, there is a middle-man arrangement that facilitates merchant site - affiliate site (or content site) relations, called an affiliate network, which does nothing but collect affiliates ready to receive banner ads, categorize, them, measure theire performance, and sell them to merchant/advertisers.
Therefore the answer to the question is: no, silly. You think everybody in the world just fell off the turnip truck. They have counting technology that would instantly reveal if any significant percentage - like, one - of the clicks you hope to get paid for came from the same URL as the one you list. There are such things as click farms, link farms, Google bombers, click vortexes - but you don't even want to go there.
Who Are Affiliate Programs For?
Most affiliate network service agreements prohibit offensive content, but generally speaking, any Web site could be involved in an affiliate program. Although they are commonly called merchants, Web sites don't even need to sell anything to benefit from having affiliates. A lot of content-based Web sites get most of their money from advertisers, which are attracted by high traffic numbers. Because of this, traffic translates directly into profit for these sites. Pay-per-click affiliate programs are an excellent way to increase traffic.
The alternative to acquiring affiliates, maintaining an affiliate program yourself, is significantly more complicated. Among other things, you would have to screen and recruit all affiliates yourself, purchase and maintain some sort of tracking technology, instruct your affiliates on how to set up links to your site, set up an accounting system for paying all of your affiliates and set up a help line to assist all your affiliates. There are a number of traffic-tracking software applications that will probably cost between $100 and $500, significantly less than joining an affiliate network. Another option is to sign on to a company that keeps track of the traffic involved in your affiliate program by running it through their site on the way to yours. Using one of these companies costs about the same as tracking software, and they also only assist you in tracking. Maintaining the business end of an affiliate program is more than we can explore in this article, which is a good indicator it is also more than most Web sites would want to get into.
Technology
So how do affiliate networks know when a visitor clicks from an affiliate to the merchant site? In most cases, the answer is that the visitor doesn't actually go directly to the merchant site, but instead to a page on the affiliate network site. The URL for the page contains several pieces of information, including:
* an identification number for the affiliate
* an identification number for the merchant
* the URL of the merchant site
When you click on the link, the network site records a hit on that particular URL, which tells them what affiliate sent a visitor to that merchant. It then immediately sends the visitor to the actual merchant site. This happens so quickly that you never see any hint of the network in your browser window. But if you move your pointer over a merchant link on an affiliate site you will notice that the first part of the URL your browser displays is for the network site and not for the merchant.
The network tracks sales using Internet cookies containing these same identification numbers, so they know what affiliate referred the customer to the merchant.
Affiliate programs work best when affiliates choose products, services and companies that match the content of their Web site and would interest their readers. If a content Web site chooses affiliate programs well, everybody involved in the process wins. The affiliate wins because it is able to sell products to its visitors without having to run an e-commerce business, the merchant site wins because the affiliate sends it customers it wouldn't get otherwise, the affiliate network wins because it gets a piece of the profit for setting everything up, and the Web surfer wins because the affiliate Web site directs her to products she would be interested in, which she can then purchase easily.
You probably won't make much money as an affiliate if you choose affiliate programs that don't have much to do with your site. Because it is usually free, a lot of Web sites join a whole bunch of affiliate programs and figure that enough of them will pay off that they'll make some money. Probably, they'll actually end up canceling each other out: the affiliate Web site will just look like a huge advertisement. Your main assets as a content Web site are your content, your traffic and your knowledge of that traffic, so it's a much better strategy to use the information you have and pick affiliate programs that would best serve your visitors and best supplement your content. If the programs you choose match the content of your site, it should be fairly easy to lead your visitors to participate in them. If you've reviewed a CD on your site, for example, you could simply link to the page selling that CD on an online music store's site. This is an excellent way both to serve your visitors and to make money off your Web site's traffic.
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Also, it appears from all this that affiliates don't just get paid a fee for allowing a merchant site to put banners around their content. It depends on who clicks through and what they do after they click through. There is a sort of phase stream of technological development that has been going on for some time, as spammers and cheaters try to beat the merchant site out of fees for x number of clicks without actually driving any real traffic to the merchant site, and merchants (and indexing programs, known as bots or crawlers) try to develop means of distinguishing between real and ginned-up traffic.
Jeffrey Lewis United States Local time: 01:46 Specializes in field Native speaker of: English PRO pts in category: 25
The translation workplace 
