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action à tiroirs

English translation: interlocking actions

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

French term or phrase:	action à tiroirs
English translation:	interlocking actions
Entered by:	Philippa

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11:48 Jul 21, 2010

French to English translations [PRO]
Bus/Financial - Business/Commerce (general) / communication

French term or phrase: action à tiroirs

From a furniture company's internal newsletter:

"Pour profiter de l’écho médiatique du tournoi Roland Garros, (name of company) a imaginé tout un dispositif national de lancement de la chambre (name of range) avec des actions à tiroirs."

MTIA

Vicky James KudoZ activity Questions: 152 (none open) (19 closed without grading) Answers: 168 United Kingdom
Local time: 08:28

interlocking actions

Explanation:
"Action à tiroirs" appears to be used (looking at the ghits) to describe films with stories that are interwoven, multi-layered, especially when talking about the new Christopher Nolan film Inception:

"Et, last but not least, sacrifie à son savoir-faire perso : le récit à tiroirs. Soit un rêve dans le rêve du rêve Ou le cinéma revu à l’image des jeux de plate-formes. "
http://www.lalibre.be/culture/cinema/article/597431/mission-...

"Nolan constructs an interweaving story that keeps your brain active..."
http://www.examiner.com/x-45470-Denver-Movie-Theater-Examine...

"Christopher Nolan ... allows his characters to chase and shoot across multiple levels of reality"
http://www.imdb.com/title/tt1375666/externalreviews

So I'm seeing its use here as the launch of a campaign with interlocking actions, happening on different levels (ads, press events, consumer actions, etc. etc.), but all interconnected....

Hope it helps!

Selected response from:

Philippa
Local time: 09:28

Grading comment

Thanks, Philippa. Nice insight!
4 KudoZ points were awarded for this answer

Summary of answers provided

3 +1

interlocking actions

Philippa

multi part actions

Imanol

a suspenseful campaign (or action)

Ellen Kraus

associated/linked campaign

kashew

exciting

clain

Discussion entries: 1

Answers

13 mins confidence:

exciting

Explanation:
It's a play on words, but it does not carry over into English.

''Tiroir'' meaning ''drawer'', as in furniture, but ''à tiroirs'' meaning ''episodic'', as in an event or movie with many episodes.
http://www.wordreference.com/fren/tiroir

Un film d'action à tiroirs mené avec brio, qui offre à Leonardo DiCaprio sa première incursion dans la SF.
http://www.lalibre.be/

clain
Local time: 03:28
Native speaker of: English
PRO pts in category: 83

13 mins confidence:

associated/linked campaign

Explanation:
RG related

kashew
France
Local time: 09:28
Specializes in field
Native speaker of:

English
PRO pts in category: 65

25 mins confidence:

a suspenseful campaign (or action)

Explanation:
might be one of a great number of possibilities

Ellen Kraus
Local time: 09:28
Specializes in field
Native speaker of:

German
PRO pts in category: 26

34 mins confidence:

peer agreement (net): +1

interlocking actions

Philippa
Local time: 09:28
Specializes in field
Native speaker of:

English
PRO pts in category: 56

Grading comment

Thanks, Philippa. Nice insight!

23 mins confidence:

multi part actions

Explanation:
It comes from the expression "roman à tiroir" (= episodic novel)

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Note added at 42 mins (2010-07-21 12:30:49 GMT)
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Sorry : roman à tiroirs

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Note added at 49 mins (2010-07-21 12:37:43 GMT)
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This is a good exemple of an action à tiroirs : http://fr.wikipedia.org/wiki/Affiches_Myriam

Imanol
Local time: 09:28
Native speaker of:

French

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Changes made by editors

Jul 23, 2010 - Changes made by Philippa:
Created KOG entry	KudoZ term => KOG term

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English translation: interlocking actions

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English translation: interlocking actions

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