chalandise
English translation: trading area
| GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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| 00:13 Mar 31, 2004 |
| French to English translations [PRO] Bus/Financial - Business/Commerce (general) / court of appeal | |||||||
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|  Selected response from: Bourth (X) Local time: 13:03 | ||||||
Grading comment
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| Summary of answers provided | ||||
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| 5 +3 | trading area |
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| 4 | influence area |
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Answers
1 hr confidence: 
peer agreement (net): +3
peer agreement (net): +3trading area Explanation: Despite the context and the fact that barges (chalands) are often used to transport hydrocarbons, it has nothing to do (directly) with water transport! zone de chalandise - trading area - A firm's or a shop's trading area refers to the district its network can cover [Les mots-clés du commerce international] zone de chalandise - trade appealing area - V. chalandise (zone de). Syn. Zone d'attraction commerciale chalandise, zone de - Trading area - Aire géographique sur laquelle s'exerce l'attraction d'un point de vente, d'un centre commercial, d'une ville [Dictionnaire commercial, CILF] So it works both ways: the area in which a producer can take his products to his clients, and the area from which customers will travel to a shop, etc. Possibly a distinction could be made between "trading area" (your case) and "customer catchment", another term I have encountered. |
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Grading comment
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