alors que XX devrait augmenter ses budgets de promotion, il doit faire face à
English translation: at a time when XX should be increasing its advertising budgets, it has had to contend with
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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:
alors que XX devrait augmenter ses budgets de promotion, il doit faire face à
English translation:
at a time when XX should be increasing its advertising budgets, it has had to contend with
French to English translations [PRO] Bus/Financial - Business/Commerce (general) / marketing development plan - tourism industry
French term or phrase:alors que XX devrait augmenter ses budgets de promotion, il doit faire face à
I think all the verb tenses are throwing me off because I don't understand this part of the sentence. Is this correct:
XX was supposed to increase its advertising budgets but for the past year, it has had to cope with significant government cuts that will affect, in the near future, its promotional programs."
Malgré le bilan positif de 2004, XX et la région touristique de Québec sont confrontés à une concurrence de plus en plus importante et ce, tant sur les marchés domestiques que sur les marchés étrangers. ** Alors que XX devrait augmenter ses budgets de promotion, il doit faire face depuis plus d’un an à ** d’importantes coupures gouvernementales qui affecteront sérieusement, dans un avenir rapproché, ses programmes de promotion. En effet, n’eut été des revenus supplémentaires encaissés au chapitre de la taxe sur l’hébergement en 2002 suite à une année exceptionnelle, le plan d’action 2005 soumis par XX aurait été amputé de nombreuses activités promotionnelles.
Explanation: Another possible option, not hugely different in sense from the others: "Whilst XX really ought to be increasing its advertising budget, it has had to contend with major government cutbacks over the past year which will have a considerable impact on its promotional programmes in the immediate future".
-------------------------------------------------- Note added at 16 hrs 18 mins (2004-11-27 13:07:43 GMT) --------------------------------------------------
I tend to use \"over the past year\" as a fairly loose phrase in English, but I agree that, strictly speaking, it refers to the past 12 months and the French implies more. I don\'t think it affects the tenses either way if you use \"for over a year now\".
Thank you all for your help. :-) I wish I could split points. This is what I finally decided on: At a time when XX should be increasing its advertising budgets, it has had to contend with significant government cuts for over a year now, which will seriously affect its promotional programs in the near future. 4 KudoZ points were awarded for this answer
I'm trying to understand the meaning of this. I think it means that XX has been contending with the cuts for more than a year (i.e. dealing with the situation of not having enough funds). Also, the way Claire put it, doesn't it mean that the cuts happened over the past year (i.e. 2004)? I'm not sure this is what the text means. The text says "plus d'un an", suggesting that XX started contending with the situation in 2003 (the year 2004 is still in progress - we are 11 months into it - so it must refer to 2003). It's also important to know the meaning of "depuis plan d'un an" because the "depuis" throws off the tenses in the sentence. Here's my suggestion, Please let me know if it captures the same meaning as the French: "At a time when the Bureau should be increasing its advertising budgets, it has had to contend with significant government cuts for over a year, which will seriously affect its promotional programs in the near future." Sorry for my numerous questions... your help and input is very much appreciated. I think I would have been bald by now if I had to do this alone (from tearing out my hair!) :-))
alors que XX devrait augmenter ses budgets de promotion, il doit faire face à
see comment
Explanation: Whereas XXX should be increasing its advertising budget, it must cope with ...
-------------------------------------------------- Note added at 16 mins (2004-11-26 21:05:12 GMT) --------------------------------------------------
slight change:
Whereas XXX should be increasing its advertising budget, over the last year, it had to cope with significant governmental cuts that are to direly affect its promotional programs.
Hacene United Kingdom Local time: 08:31 Works in field Native speaker of: French PRO pts in category: 32
The translation workplace 
