19:41 Oct 17, 2009 

All the things Martin mentions, on screen and off.

For a stage show, the set gets "dressed", but I can't find evidence that that lingo carries over into visual design for TV.

19:01 Oct 17, 2009 

hmmm, not sure I would ever use the term "deck out"!

Broadly, you can refer to the station's identity (compare 'corporate identity'), i.e. visual 'branding', which will include all titling, broadcast items such as idents, sound elements, web, print, and more. In the context of one programme you could talking about "applying the station's identity", or refer to all these things as "identity elements", I suppose.

18:44 Oct 17, 2009 

GdT definition = "Encadrement d'une émission de radio-diffusion ou de télévision par des indicatifs, des communiqués, ou des génériques". "Credits and idents" would work in my text, but am curious about the existence of a term in English that would fit the broader definition. No equivalent of "decking out the station" in broadcasting jargon?

14:44 Oct 17, 2009 

"The deal, negotiated by Bulmers' media agency Starcom MediaVest, will see it feature in branded programme credits and idents created by Glasgow-based advertising agency Frame."

18:07 Oct 16, 2009 

the current imagina site doesn't mention this category.

18:04 Oct 16, 2009 

"credits and idents", in that case, for my money.

18:01 Oct 16, 2009 

British English for a European readership; definitely no "Americanisms," I'm sad to say!

17:57 Oct 16, 2009 

Gabrielle, who (geographically) is the readership for this?