French: axesEnglish translation: product categories 
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French to English translations [PRO]
Marketing - Cosmetics, Beauty / shelving | | French term or phrase: axes | From a report on the merchandising in a chain of perfume stores:
Emplacement des axes
Linéaire des axes
Lignes mixtes (X et Y) implantées dans les 2 univers dans à peine plus d’1 parfumerie sur 2
Environnement inadapté des maisons
Mauvaise rentabilité des étagères et du PDV en alcools femme et homme
The only thing I can come up with is the vague and drab "main lines", and that doesn't really make sense since "lines" is the bullet that follows. I think it has something to do with the placement and shelving of the focus/key products, but I am really not sure here.
thanks in advance |
| | Clarification request(s) and responseFrench Foodie: 9:21am May 4, 2006: Just received confirmation from the client that the 'axes' are categories of products.
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| | strategic lines | Explanation:
First, "linéaire" means "shelving" (in retailing). I interpret accordingly that "axes" means "leading lines" or something of the sort (cf. "produits phares" = "flagship lines"). Perhaps "strategic lines" is what is meant, since "strategic" is a potent buzzword, abuzz with ritual significance for the marketing people. Best of luck, and Kind Regards. Adam.
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Note added at 1 hr (2006-05-03 16:20:24 GMT)
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I am wondering whether this is "strategic locations" on high streets (les axes, e.g. in Paris, "axes rouges" where no parking is tolerated). I hope this doesn't confuse the issue. It seems less plausible than my earlier answer, though.
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Note added at 18 hrs (2006-05-04 09:46:31 GMT)
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I have also thought of "mainline products" (also spelt "main-line products"); also "strategic goods" or "strategic products", "strategic" being a flashy buzzword beloved of the marketing folk. |
| Selected response from:
 IanDhu
France
| Note from asker to answererReceived word from the client that in this case it is in reference to product categories, but I wanted to thank you for your help nonetheless.
1 KudoZ points were awarded for this answer |
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1 hr confidence:   |
1 hr confidence: |
| strategic lines
Explanation:
First, "linéaire" means "shelving" (in retailing). I interpret accordingly that "axes" means "leading lines" or something of the sort (cf. "produits phares" = "flagship lines"). Perhaps "strategic lines" is what is meant, since "strategic" is a potent buzzword, abuzz with ritual significance for the marketing people. Best of luck, and Kind Regards. Adam.
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Note added at 1 hr (2006-05-03 16:20:24 GMT)
--------------------------------------------------
I am wondering whether this is "strategic locations" on high streets (les axes, e.g. in Paris, "axes rouges" where no parking is tolerated). I hope this doesn't confuse the issue. It seems less plausible than my earlier answer, though.
--------------------------------------------------
Note added at 18 hrs (2006-05-04 09:46:31 GMT)
--------------------------------------------------
I have also thought of "mainline products" (also spelt "main-line products"); also "strategic goods" or "strategic products", "strategic" being a flashy buzzword beloved of the marketing folk.
| IanDhu
France
Works in field
Native speaker of:  English
PRO pts in category: 1
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| Note from asker to answerer| Received word from the client that in this case it is in reference to product categories, but I wanted to thank you for your help nonetheless. |
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