enseigne - brand ( translation glossary) Economics,

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

French term or phrase:	enseigne
English translation:	brand
Entered by:	xxxRebekah Wils

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9:11pm Mar 11, 2005

French to English translations [PRO]
Economics

French term or phrase: ENSEIGNE

"l'enseigne" désigne une multinationale du style McDo ou Danone.
"Un succés que l'enseigne attribue à sa capacité à s'adapter"

anatheman

KudoZ activity
Questions: 94 (1 open)
Answers: 11

brand

Explanation:
sounds like that would be right in this context

Selected response from:

xxxRebekah Wils
United Kingdom

Note from asker to answerer

Thanks
4 KudoZ points were awarded for this answer

Summary of answers provided

3 +8

brand

xxxRebekah Wils

sign ////(trade name versus brand name)

Jane Lamb-Ruiz

4 +1

TRADING NAME

xxxPhilippe C.

KudoZ search

Bourth

Answers

3 mins confidence:

peer agreement (net): +8

brand

Explanation:
sounds like that would be right in this context

xxxRebekah Wils
United Kingdom
Specializes in field
Native speaker of:

English
PRO pts in category: 4

Note from asker to answerer

Thanks

Peer comments on this answer (and responses from the answerer)

agree

xxxsarahl

1 min

agree

Lindsay Sabadosa

2 mins

agree

NewCal: BRAND NAME is the appropriate term in this particular instance

3 mins

agree

Ann Kirchoffer

9 mins

agree

Clive Jones: This is the one (:-))

2 hrs

agree

Bourth: I was about to suggest two terms: this, and "trading name".

2 hrs

agree

Shaila Kamath

5 hrs

agree

tatyana000

12 hrs

agree

Jane Lamb-Ruiz: I really think here they might be referring to a mere sign..actually, it's brand name not just brand.

17 hrs

disagree

rkillings: Mildly disagree. 'Brand' sometimes works as a translation, but sometimes it does not. 'Enseigne' is the name of the store (chain), whereas 'marques' are the brands that it sells. For example, 'Marks & Spencer' is an enseigne, but 'St. Michael' is a brand.

93 days

46 mins confidence:

peer agreement (net): +1

TRADING NAME

Explanation:
Or trade name.
or brand name

Les nouveaux commerçants U (this is the brand)
but they are trading as
Marché U, Super U, Hyper U - these are trading names or trade name

Nombre de magasins U: 854
158 654 42
Surface moyenne par enseigne
684 m² 1 737 m² 4 225 m²
http://www.magasins-u.com/fr/groupe/commercants/esprit_1.jsp

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Note added at 47 mins (2005-03-11 21:58:34 GMT)
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the protection of trading names fixed by article 8 of the Paris Convention for the ... b) a foreign trading name or company name not registered in the ...
www.nic.ad/pdf/Llei_noms_comercials_eng.pdf

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Note added at 47 mins (2005-03-11 21:59:10 GMT)
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The trading name is the name that the entity trades under, ... entity does not have a trading name or the trading name is the same as the legal name. ...
www.help.abr.gov.au/content/19151. htm?placement=ABH/SUP/FLH&usertype=BC

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Note added at 48 mins (2005-03-11 21:59:43 GMT)
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UKool.com is a registered trading name of HWT Limited. Registered in England Company No. 3353654. VAT Registration No. 689 4534 76. © UKool.com 1998-2005. ...
www.ukool.com/

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Note added at 49 mins (2005-03-11 22:00:22 GMT)
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This page offers access to our trade name registry database. ... about the owner of a registered trade name, type the name in the blank below. ...
www.sec.state.vt.us/seek/tradseek.htm

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Note added at 49 mins (2005-03-11 22:01:07 GMT)
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Can I find out if a trade name I want to use has already been registered? ... The purpose of trade name registration is to provide a record of all ...
www.dol.wa.gov/mls/startbus.htm

xxxPhilippe C.
France
Native speaker of:

French
PRO pts in category: 4

2 hrs confidence:

KudoZ search

Explanation:
For lengthy discussion, consult some of the eight (at least) relevant KudoZ questions listed under 'enseigne'.

Bourth
France
Native speaker of:

English
PRO pts in category: 20

17 hrs confidence:

sign ////(trade name versus brand name)

Explanation:
I think your text might just be referring to a sign. And it's trade name otherwise.

The trade name == The name which designates a business - whether a sole proprietorship, a partnership, or a corporation - such as FORD MOTOR COMPANY, is called a trade name.
The trademark == The brand names which designate a company's products, whether they are cars, cookies, or cassocks (for example, CAMARO, OREO, BEAUVEST), is termed a trademark.
(This is from http://www.ipmall.fplc.edu/hosted_resources/bp98/watanabe.ht...)

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Note added at 17 hrs 17 mins (2005-03-12 14:28:43 GMT)
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If marketing...the idea is not just brand..it\'s Brand Name..

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Note added at 17 hrs 18 mins (2005-03-12 14:29:49 GMT)
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Final: The brand name designates a multinational such as McDonald\'s or Danone.

Not brand alone...:)

Jane Lamb-Ruiz
United States
Works in field
Native speaker of:

English,

Portuguese
PRO pts in category: 30

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French: ENSEIGNE

English translation: brand