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déclinaison

English translation: spin-offs/piggybacks

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03:54 Oct 2, 2010

French to English translations [PRO]
Journalism

French term or phrase: déclinaison

I am translating a slide presentation on a multinational’s action plan for being more proactive, improving its public relations and public image, and increasing its visibility in a certain jurisdiction. One slide suggests an op-ed or an in-depth interview in a specific newspaper “avec déclinaisons dans les magazines et journaux du groupe ABC”. Another bullet on the same slide reads “avec déclinaisons dans les magazines et les émissions de télévision produites par XYZ TV”. Any help on the word “déclinaison” in this context would be much appreciated. Thanks.

medeast KudoZ activity Questions: 21 (1 open) (1 closed without grading) Answers: 25
Local time: 14:33

English translation:spin-offs/piggybacks

Explanation:
If it means articles in magazines made possible by the original in-depth newspaper article

Selected response from:

Marwen
United Kingdom
Local time: 19:33

Grading comment

Many thanks for the suggestion. I have chosen "spinoffs". I believe this is the mot juste in this context, having read more about spinoffs on the Web. I appreciate your input.
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +1

variations

xxxSMcG

3 +2

leveraging

xxxBourth

spin-offs/piggybacks

Marwen

transcripts

kashew

Discussion entries: 1

Answers

2 hrs confidence:

peer agreement (net): +1

variations

Explanation:
synonym

Reference: http://fr.wiktionary.org/wiki/d%C3%A9clinaison

xxxSMcG
Belgium
Local time: 20:33
Works in field
Native speaker of:

English
PRO pts in category: 3

2 hrs confidence:

peer agreement (net): +2

leveraging

Explanation:
Leveraging across other media, as when the advert in the glossy magazine depicting the Citrault Himgane converted into a transformer robot recalls the animation of the Citrault Himgane robot doing .... what DID it do? ... on the TV advert.

xxxBourth
Local time: 20:33
Native speaker of:

English
PRO pts in category: 36

4 hrs confidence:

spin-offs/piggybacks

Explanation:
If it means articles in magazines made possible by the original in-depth newspaper article

Marwen
United Kingdom
Local time: 19:33
Specializes in field
Native speaker of:

English
PRO pts in category: 4

Grading comment

Many thanks for the suggestion. I have chosen "spinoffs". I believe this is the mot juste in this context, having read more about spinoffs on the Web. I appreciate your input.

5 hrs confidence:

transcripts

Explanation:
* another angle on it

--------------------------------------------------
Note added at 5 heures (2010-10-02 09:23:01 GMT)
--------------------------------------------------

...in magazines and coverage on TV

kashew
France
Local time: 20:33
Native speaker of:

English
PRO pts in category: 4

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déclinaison

English translation: spin-offs/piggybacks

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déclinaison

English translation: spin-offs/piggybacks

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ProZ.com ideas

KudoZ™ translation helpThe KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

KudoZ™ translation help
The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.