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Context: one of the services provided by a telephone directory distribution company is "sondages d'appréciation auprès des abonnés." My first reaction was "subscriber satisfaction surveys" but not sure.
Explanation: Because when you ask someone to give 'une appreciation', you are asking that person to tell you what he/she thought about something. ie their opinion.
OPINION SURVEY. An opinion survey is a way to find out what large groups of
people think, what they like and do not like, and what they plan to do. ...
gi.grolier.com/presidents/nbk/side/opinion.html - 11k