ce que fait le produit par opposition à ce qu’il apporte au client

English translation: what the product does, as opposed to its added value for the customer

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

French term or phrase:	ce que fait le produit par opposition à ce qu’il apporte au client
English translation:	what the product does, as opposed to its added value for the customer
Entered by:	ntouzet (X)

21:29 Apr 1, 2003

French to English translations [PRO]
Marketing / Sales

French term or phrase: ce que fait le produit par opposition à ce qu’il apporte au client

I need a reading of this:

"Lorsqu’un produit ne se vend pas, c’est :
Parce que le client ne le connaît pas
Parce que le commercial ne le connaît pas
Parce que le support ne le connaît pas et ne peut pas le démontrer ou même en parler
Parce que la connaissance qu’en a le support et partant le commercial est une connaissance technique = **ce que fait le produit par opposition à ce qu’il apporte au client**"

I'm probably a bit dense today... TIA.

Parrot KudoZ activity Questions: 1398 (2 open) (8 without valid answers) (6 closed without grading) Answers: 10565 Spain
Local time: 03:19

what the product does, as opposed to its added value for the customer

Explanation:
a product can be technically perfect, but if it brings no value to the customer, then the customer will not want to buy it.

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Note added at 2003-04-01 21:33:47 (GMT) Post-grading
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meaning that those inside the firm who should be promote it, may know its technical characteristics well, but they are unable to promote the aspects that would be of real interest to the customer.

Selected response from:

ntouzet (X)
Local time: 03:19

Grading comment

thanks Nadine, it makes sense now.
4 KudoZ points were awarded for this answer

Summary of answers provided

what the product does, as opposed to its added value for the customer

ntouzet (X)

Answers

1 min confidence:

what the product does, as opposed to its added value for the customer

ntouzet (X)
Local time: 03:19
PRO pts in pair: 259

Grading comment

thanks Nadine, it makes sense now.

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