GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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00:50 May 17, 2001 |
French to English translations [Non-PRO] Marketing | ||||
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| Selected response from: Fiona Busfield United Kingdom Local time: 13:49 | |||
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Summary of answers provided | ||||
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na | relational marketing |
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na | relationaship marketing |
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relational marketing Explanation: relational marketing Marketing relationnel (relational marketing) : Ensemble des méthodes de marketing consistant à créer un lien continu entre le consommateur et l'entreprise. Ceci peut s'effectuer, entre autres, par l'envoi ponctuel d'information sur de nouveaux produits ou par des incitations à aller visiter fréquemment le site Web corporatif. Reference: http://www.netgraphe.com/media/megagi/html/lexique.htm#lienh... |
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relationaship marketing Explanation: Si vous allez également sur le Grand Dictionnaire, vous trouverez que marketing de relation (synonyme de marketing relationnel) se traduit par relationship marketing. Dictionnaire Marketing Harrap's Reference: http://www.granddictionnaire.com |
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