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|French to English translations [PRO]|
|French term or phrase: pilotage|
|Pilotage d'un programme de marketing relationnel: mise en oeuvre de toutes les actions et suivi des scénarios envisagés. Le pilotage vise à s'assurer du respect des règles de cohérence des contacts avec le client.|
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Local time: 13:01
|Thanks, I had already chosen 'management' but had a niggling doubt|
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